Sawe Smashes Sub-Two Barrier In London Marathon Thriller
Sabastian Sawe, Yomif Kejelcha and Tigist Assefa rewrite London Marathon history in adidas’ latest Adizero supershoe.
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Trust Your Trainer: The Mark That Filters the Fakery
Active IQ urges social platforms to curb unsafe fitness advice with Trust Your Trainer mark and evidence-led standards.
Myzone Unveils MoTech; Myzone Go Brings Motivation to Every Wrist
Myzone Go ushers in a new era of Motivation Technology (MoTech), blending behavioural science and fitness innovation to drive lasting engagement.
6 Fitness Resolutions That Actually Stick
Set smarter fitness resolutions with goals, journaling, rest, stretching, nutrition, and hydration strategies that actually stick all year.
The Gym Group Rolls Out Nationwide HYROX Training Revolution with ONE FIIT
The Gym Group and ONE FIIT roll out HYROX365 Performance Hub to 120+ gyms, delivering consistent high-quality training.
Beyond the Foam Roller: Pliability and Hyperice Redefine What Post-Workout Recovery Feels Like
pliability integrates Hyperice tools for guided warm-ups and recovery, boosting activation, range, blood flow, and parasympathetic down-regulation.