Ben CourtHYROX upgrades affiliate training with a smarter, scalable platform built for coaches, gyms and global consistency.
Andy DevaneyCheltenham Festival fever hit Paddington as Fairplay Exchange turned train fares into free bets before racing’s biggest week.
Frances Tiafoe unveiled lululemon’s ShowZero kit at Indian Wells, blending style, innovation and match-day confidence.
Boxing News and KRONK unite in a heritage-rich partnership built on storytelling, legacy and boxing’s most famous gym.
Wolf Run turns 15 with mud, obstacles, family spirit and thousands returning to the wild each year.
World Athletics unveils a global fan contest with a Budapest finale and a VIP meeting with Usain Bolt.
Modibodi and West Ham United Women spotlight periods, pressure and fearless honesty in a sharp new International Women’s Day campaign.
Midnite backs Sheffield with chip butties, charity support and derby-day spirit that reaches far beyond Bramall Lane.
Dušan Vlahović fronts Reebok’s football return as the brand plots a bold comeback with new boots and fresh ambition.
Oxford Half 2026 sold out in under three weeks as demand surged for one of Britain’s most popular half marathons.