UK Health, Fitness & Sport Magazine
Built for the midlife engine.
Sustain Health Magazine is a UK publication for people who do not want to age out of training. Whether you are 35, 65 or eyeing up 100, if you are still chasing PRs, pain-free miles and sharper days at work, you are in the right place.
About Sustain Health Magazine
For readers who still expect their body to answer the bell.
At Sustain Health Magazine, we deliver reliable health, fitness and sport journalism for readers who want to stay knowledgeable about their physical wellbeing while staying connected with the sports, training and lifestyle choices they love.
Our team brings together experienced journalists, seasoned athletes, nutrition specialists, therapists, fitness coaches and editors who understand that good advice has to work outside the laboratory. Whether we are analysing performance, investigating a new training trend, reviewing recovery tools or explaining health changes that arrive in midlife, the job remains the same: useful information, properly handled.
What we publish
The stuff that actually moves the needle.
Sustain Health Magazine covers practical performance for real lives: training, recovery, hormones, sleep, mental fitness, health, sport and the products that earn a place in your routine.
Training that lasts
Progressive strength, run and ride plans, conditioning blocks and mobility work designed to prevent unnecessary lay-offs.
Recovery that works
Sleep protocols, stress control, injury rehab pathways and practical advice for keeping the engine running.
Hormones and health
Menopause and andropause support, diagnostics, GP-level clarity and plain-English health reporting.
Gear and tech
Wearables, shoes, apparel, recovery tools and training products tested against a clear editorial rubric.
Sport coverage
Insight, interviews, analysis and reporting across the sports that keep our readers watching, playing and arguing over coffee.
UK sector coverage
NHS pilots, leisure trust updates, participation trends and policies affecting gyms, clubs, communities and wallets.
How we work
Evidence first. Hype last. Preferably never.
Every advice piece is reviewed by qualified practitioners where appropriate. Every product test follows a published method. Every news story ties back to one question: will this help our readers perform better, longer?
Evidence first
Citations are included where claims are made, and expert review is used for topics that require clinical, coaching or technical context.
Reader promises
No miracle fixes. No fear-mongering. No dressing up a weak claim in a lab coat and hoping nobody notices.
Honest trade-offs
Good health and fitness decisions involve context. We explain the upside, the limitations and who a piece of advice is actually for.
Who we are for
Competent amateurs, late starters, returning athletes and coaches.
Sustain Health Magazine is for readers who want field-tested guidance for the midlife engine: the people getting stronger after 40, returning from injury, learning how to recover properly, or coaching others through the same glorious mess.
For the committed
Readers who train, walk, run, ride, lift, play or compete because performance still matters.
For the curious
Readers who want to understand the science without needing a decoder ring and a PhD in acronyms.
For the practical
Readers who want advice they can use in the gym, clinic, kitchen, office, park, pool or changing room.
“The aim is simple: separate the fact from the nonsense, then give readers the confidence to make better choices.”
Andy Devaney, Editor
Editorial team
The people behind Sustain Health Magazine.
Our editorial bench combines newsroom experience, sport reporting, coaching, nutrition, therapy, design, lifestyle coverage and hands-on product knowledge.
Andy Devaney
Editor
Experienced within the realms of newspaper and magazine journalism for over 20 years. After years of following fad diets and trying products to support his fitness programme, Andy wanted to separate fact from fiction in the product and fitness sectors. He now writes about his findings for Sustain Health.
David Gonzalez
European Sports Editor
David is a sports writer specialising in American sports and mixed martial arts. An MMA insider with a sharp eye for momentum and matchups, he tracks rising prospects and the next wave of stars before they break through. His reporting blends accessible analysis with behind-the-scenes insight.
Nicola Elliott
Health Editor
Nicola has been a therapist for over 18 years and has always had a keen interest in health and fitness. She has worked across many areas of health, which led her into nutrition and colon hydrotherapy.
Lorraine Kelly
Fashion Editor
Lorraine is the Senior Fashion Editor for Sustain Health. After a long career in design, Lorraine joined Sustain Health to cover fashion and technology. She has a keen eye for spotting things that are, as she puts it, “quirky”.
Dee Sargeant
Food Editor
Dee focuses on the intersection of taste, wellness and real life. As the founder of her own beauty business, she understands the value of quality, craft and consistency, whether it is a product you put on your skin or a dish you would gladly order twice.
Elizabeth Berrett
Lifestyle & Social Editor
Elizabeth is Sustain Health’s Lifestyle and Social Editor. She researches and reports on the latest health and lifestyle brands and social trends on the market nationally and worldwide.
Matt Thacker
Sports Editor
Matt Thacker is a passionate sports enthusiast and co-host of BBC Sport’s For Fitness Sake podcast, where he explores fitness, wellbeing and sport with major stars, experts and celebrity guests. As the founder of Superskills UK, he delivers high-level training and coaching for athletes of all ages.
Brad Shaw
Associate Fitness Editor
Brad Shaw is an Associate Fitness Editor for Sustain Health. Brad is also a personal trainer and former Platinum-Body company director. When he is not in the gym with clients, he helps readers find the latest exercise news and product reviews.
Stella Bigg
Graphic Design
Stella is our graphics intern. A graduate in design and media with a passion for graphics perfection, she brings energy, ideas and a sharp eye to the Sustain Health family.
Reporting guidelines
Accuracy is the baseline, not the flourish.
Sustain Health Magazine requires editors, writers and guest writers to follow strict reporting protocols so that articles produced on the site are as accurate as possible.
Attribution
All factual information must be attributed to a reliable source. Where claims require specialist interpretation, we seek appropriate expert input.
Review
Editors rely on interviews with expert sources to substantiate articles, and each story is reviewed and fact-checked before publication.
Updates
Articles are regularly reviewed and updated to include the newest information available on the topic wherever and whenever feasible.
Commercial integrity
Advertising may keep the lights on. It does not get a hand on the tiller.
SustainHealth.fit takes advertising, runs partnerships and participates in affiliate marketing programmes so that readers can access the site without paying a fee.
Affiliate links
Some articles include affiliate links. Products featured by Sustain Health are chosen by editors based on brand standards and, wherever possible, reviewed and checked in person.
Editorial independence
All content is produced independently. Content created in conjunction with an advertiser, or paid for by an advertiser, is clearly marked as such on the site.
Standalone publication
Sustain Health is a standalone digital magazine and is not affiliated with other magazine brands that may claim a connection.
Keep improving.
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