CELSIUS is betting that zero sugar, fruit flavours and a fitness-first image can tempt people who once avoided energy drinks altogether.
CELSIUS takes over Silverstone week with Aston Martin F1, London run clubs, Outernet fan experiences and 20,000 samples.
CELSIUS names Declan Rice, Georgia Stanway, Rhasidat Adeleke and Tom Curry as UK and Ireland ambassadors in a major sports push.