The new CELSIUS ambassadors have been chosen from four rather different workplaces: Premier League midfield, elite women’s football, the 400 metres and the less forgiving corners of an international rugby pitch.
Declan Rice, Georgia Stanway, Rhasidat Adeleke and Tom Curry now front the energy drink brand’s expansion across the UK and Ireland, giving CELSIUS a sporting roster with considerably more range than the average sponsorship photocall.
CELSIUS ambassadors give the brand cross-sport reach
The appointments are a straightforward piece of audience-building. Rice brings Arsenal visibility, Stanway offers substantial reach in women’s football, Adeleke gives the brand an elite Irish athletics presence, and Curry supplies the rugby constituency.
Carlotta Cattelani, CELSIUS Head of Marketing for the region, said: “We’re thrilled to welcome Declan, Georgia, Rhasidat, and Tom to Team CELSIUS.
As we continue our expansion in the UK, having these incredible athletes on board emphasises our commitment to supporting those who are motivated to achieve their goals.”
The selection is broad without being random. All four compete in sports where repeat effort, concentration and conditioning are easy ideas for an energy brand to attach itself to. Marketing departments have built empires on thinner connections.
Declan Rice and Georgia Stanway lead the football presence
Rice places the partnership in the context of his workload as a box-to-box midfielder.
“I’m so excited to join CELSIUS, the opportunity was too good to turn down—not just because of how great the drink is, but also the top athletes already working with them.
As a box-to-box midfielder, fuelling right is key, and CELSIUS gives me that energy boost with zero sugar, helping me to stay sharp and to combat fatigue so I can go the distance every game.”
Stanway makes a similar case from the demands of high-tempo football.
“Football is a high-tempo game, you need to stay sharp for 90 minutes and even into extra time.
CELSIUS gives me the energy I need to help me focus, dig deeper, and fight fatigue so I can perform at my best—whether I’m on the pitch for club or country, or just pushing myself in the gym.”
Rhasidat Adeleke and Tom Curry widen the sporting footprint
Adeleke, one of Ireland’s leading sprint names, links the deal to the demands of training and competition.
“Every second counts on the track and competing at the top requires the right energy.
That’s why I’m so excited to partner with CELSIUS—it keeps me energised, especially through my long & demanding days. It allows me to reach my best when it matters most. CELSIUS fuels my performance.”
Curry, meanwhile, brings the proposition into rugby.
“I’m super excited to join the CELSIUS team as a brand ambassador! Ready to fuel my performance, CELSIUS gives me the energy I need and helps me focus so I can perform at my peak, so this partnership feels like a natural fit.”
Zero sugar, caffeine and the performance positioning
CELSIUS says its drinks contain 200 mg of caffeine, B-vitamins and zero sugar. Those product claims sit neatly beside the ambassador strategy: the company is presenting itself less as a late-night pick-me-up and more as part of an active lifestyle.
That distinction matters commercially. The four signings allow the brand to tell essentially the same performance story to football, athletics and rugby audiences without forcing one athlete to carry the whole campaign.
Battle Cancer adds a grassroots layer
The company is also backing Battle Cancer events in Manchester, London and Scotland, after an appearance in Dublin. That gives the campaign a participation angle as well as an elite-sport one, placing the brand in front of people doing the sweating rather than merely watching it.
CELSIUS is stocked through retailers including Tesco, WHSmith, Amazon, Asda and Morrisons, according to the company.
Four ambassadors will not decide a market on their own. They do, however, give CELSIUS a recognisable face in several of Britain and Ireland’s biggest sporting conversations. It is a tidy piece of positioning: football boots, spikes and studs, all pointed at the same fridge.
