New research reveals how goals trigger matchday spending on drinks, food, merchandise, tickets and overseas football trips.
Around 6,500 swimmers took on Windermere as charity, grit and open-water joy powered the Lake District’s biggest swim weekend.
Oxford University won a dramatic FT Nikkei UK Ekiden as Britain’s Japanese-style relay gathered serious pace on the Thames.
Lennox Lewis revisits Mexico City’s TRASO boxing gym after Gumball 3000, spotlighting Laureus Sport for Good’s youth programme.
Danni Wyatt-Hodge’s 105 powers England past Sri Lanka in a record-breaking World Cup opener at Edgbaston.
Alice Robinson joins HEAD Worldcup Rebels after a standout season in Super-G and Giant Slalom.
Sports Direct and Score Draw revive retro football shirts for FIFA World Cup 2026 with Steve Bracknall fronting the campaign.
G2 and Red Bull launch a research-driven lab to improve esports performance, player development and competitive wellbeing.
Australia, France and South Africa close the HSBC SVNS season with drama, silverware and one bruising Bordeaux finale.
Waterloo Bridge becomes a cricket pitch as 12 captains launch the ICC Women’s T20 World Cup 2026 in London.