How fit, fabric, footwear and support can improve workout comfort, movement, confidence and training consistency.
How fitness wearables can improve health, sleep and recovery without handing your personal data to every app in the village.
Amazfit unveils a HYROX-focused training ecosystem built around the Zepp App, Balance 3 and Balance Ultra watches.
OMORPHO launches its G-Vest and weighted apparel in the UK and Europe, bringing MicroLoad training gear to everyday athletes.
Zoe Rae teams up with Myprotein on a 19-piece women’s activewear collection built for training, running and everyday wear.
Be Your Best will support four internationals with VR decision-making training at the 2026 World Cup.
Wattbike Air-Pro brings elite-level conditioning, testing and low-impact training into the home for serious athletes and committed fitness users.
How to rebuild your wardrobe after weight loss with confidence, better fit and a sharper sense of personal style.
L.A.B. Golf’s VZN.1i putter takes aim at alignment with Lie Angle Balance technology and a cleaner mallet shape.
Sports Direct opens its first Nordic flagship in Helsinki, marking Frasers Group’s latest move into Finland’s sport retail market.