How fitness wearables can improve health, sleep and recovery without handing your personal data to every app in the village.
Amazfit unveils a HYROX-focused training ecosystem built around the Zepp App, Balance 3 and Balance Ultra watches.
OMORPHO launches its G-Vest and weighted apparel in the UK and Europe, bringing MicroLoad training gear to everyday athletes.
Zoe Rae teams up with Myprotein on a 19-piece women’s activewear collection built for training, running and everyday wear.
Be Your Best will support four internationals with VR decision-making training at the 2026 World Cup.
Wattbike Air-Pro brings elite-level conditioning, testing and low-impact training into the home for serious athletes and committed fitness users.
How to rebuild your wardrobe after weight loss with confidence, better fit and a sharper sense of personal style.
L.A.B. Golf’s VZN.1i putter takes aim at alignment with Lie Angle Balance technology and a cleaner mallet shape.
Sports Direct opens its first Nordic flagship in Helsinki, marking Frasers Group’s latest move into Finland’s sport retail market.
Havaianas teams up with Vinicius Junior for a global campaign celebrating Brazilian football culture, creativity and everyday joy.