Nike athlete Dylan Scott returns to the HYROX World Championships in Stockholm chasing the individual title after a remarkable comeback.
Sports Direct opens its first Nordic flagship in Helsinki, marking Frasers Group’s latest move into Finland’s sport retail market.
Powerbeats Pro 2 – Nike Special Edition blends sport audio tech, bold design and all-day endurance in a rare Beats-Nike hardware debut.
Nike First Sight blends sport, fashion and self-expression in three bold women’s silhouettes built for style and performance.
New Tiempo Maestro uses Techleather for soft touch and lockdown fit, plus traction for sharp turns.
NikeSKIMS debuts footwear with the Rift: a sleek split-toe icon reborn for studio, gym and street.
Transform your recovery routine with Nike Hyperboot recovery footwear, offering warmth and compression for optimal performance.
Nike Structure Plus combines ZoomX and ReactX super foam for cushioned, stable everyday runs and long-distance training.
Nike’s Eliud Kipchoge collection drops with Alphafly 3 EK, apparel, bold colors, shared legacy—No Human Is Limited message.
Hyperice partners with The BoTree during London Fashion Week to preview Nike x Hyperice Hyperboot with recovery activations.