Ben Shephard, the ever-familiar face of British television, is swapping the studio floor for the gym floor with his latest venture. The broadcaster and presenter has joined forces with YOUR Personal Training to roll out his brand-new course, Instructor 2 Icon.

And in a move that would make any PT’s bank balance sigh with relief, every trainer in the network will get free access.

The idea is simple: while most personal trainers can talk about squats, macros, and deadlifts until the cows come home, many stumble when it comes to the so-called “soft skills.” That’s where Shephard comes in. With 25 years in broadcasting, he knows a thing or two about holding an audience.

Now he’s packaging up that expertise for fitness professionals—helping them sharpen their communication, polish their presence, and ultimately build stronger, more profitable businesses. It’s a valuable lesson for anyone looking to become a personal trainer and build a rewarding, sustainable career in fitness.

The course promises to cover everything from rapport-building and authentic connection to personal branding and even the fine art of selling. As Shephard himself put it: “I’ve been really impressed with Your Personal Training as an organisation.

They are already working tirelessly to make PT a long-term career, with ongoing development and progression opportunities, and Instructor 2 Icon is the perfect addition, giving PTs the skills they need to be excellent communicators and develop the interpersonal skills that help them to excel in any environment. I hope the PTs enjoy the course and I look forward to hearing their feedback.”

For YOUR Personal Training, this isn’t a gimmick. The partnership doubles down on its commitment to being the gold standard in PT development, making sure its trainers have the confidence and tools to thrive for the long haul.

James Lorey, Co-Owner & Director at YOUR Personal Training, added: “Instructor 2 Icon is arguably the most relevant course available to PTs right now. Good communication skills can be the difference between a PT running an average business and a thriving one.

As Ben himself says, good communication skills are good for business. By partnering with Ben, we’re ensuring our PTs have access to the very best tools to succeed and grow, not just as trainers, but as professionals.”

In other words, being able to command a room (or a spin class) is just as important as knowing how to fix someone’s squat form.

And if you can learn that from Ben Shephard—someone who’s made a career out of talking to the nation before most people have finished their cornflakes—then you’re in good hands.

YOUR Personal Training continues to invest heavily in its workforce, shaping personal training into a career with longevity, progression, and pride.

For those curious, more information on YOUR Personal Training can be found at yourpersonaltraininguk.co.uk, while Shephard’s Instructor 2 Icon course lives at fitnessicons.co.uk.