AI platform Vekta helps WorldTour teams turn endurance sport data into faster decisions, smarter coaching and earlier talent identification.
adidas Adizero Dropset Elite blends race-day speed with gym-day stability for hybrid athletes chasing pace, power and control.
Tomáš Souček joins 300 runners at London Stadium track night as West Ham United turns community fitness into matchday energy.
Supertri Blenheim Palace 2026 unites amateurs and pros for a UNESCO-site triathlon festival in the heart of Oxfordshire.
Water walking exposes asymmetry and trains real alignment. Here’s how KunAqua Sensory Walking reframes posture through resistance and feedback.
Jacksonville Jaguars and Washington Commanders headline 2026 NFL London Games at Tottenham and Wembley as league plans record global slate.
Simone Biles becomes a Laureus Ambassador after visiting a Milan sport programme supporting girls, confidence and inclusion.
Arsenal and adidas mark five years of No More Red, honouring Tashan Daniel and expanding safe youth spaces in London.
KYMIRA infrared base layers convert body heat to FIR to support warmth, circulation, on-snow performance and faster recovery in winter sport.
Stop stubborn odours in activewear with expert laundry tips, from vinegar soaks to cold washes and air drying.