EGYM Hussle has reported 77% year-on-year revenue growth for Q1, but the more interesting bit for gym members is not the boardroom arithmetic; it is the possibility of easier, more flexible access to gyms, pools and wellness venues across the UK without being shackled to one front desk, one postcode and one increasingly ignored membership card.
For anyone who trains around work, travel, family chaos or the great British transport system, flexibility is no small thing. Fitness habits are rarely ruined by one missed session. They are usually quietly murdered by friction: the gym being too far away, the timetable being wrong, the membership being too rigid, or the motivation evaporating somewhere between an inbox and a delayed train.
That is where EGYM Hussle’s growth becomes more than a corporate wellness story. It points to a shift in how people may access fitness: not through a single fixed venue, but through a broader network that follows the rhythm of real life.
Why This Matters To Everyday Gym Members
EGYM Hussle works with employers and private medical insurers to provide subsidised access to fitness and health facilities. In plain English, that means more people may be able to access gym memberships and wellness venues through workplace benefits or healthcare-linked schemes, rather than paying full whack on their own.
The company says its B2B revenue rose 157% in Q1, while B2B membership climbed 141%. Overall membership was up 75% compared with Q1 of 2025.
That growth suggests employers and healthcare providers are taking exercise more seriously as part of preventative wellbeing. Not as a vague HR slogan stuffed into a PDF, but as something people might actually use.
Commenting on the strong results seen, Owen Clements, Director of Partner Sales, at EGYM Hussle explained: “It is validation for pivoting our model to focus exclusively on B2B partnerships where the UK corporate wellness market is expected to grow to £3bn by 2030.”
For gym members, the important part is access. Better access tends to mean better consistency. Better consistency tends to mean better outcomes. It is hardly mystical. People are more likely to train when the thing is convenient, affordable and available where they actually are.
One Pass, More Places To Train
The EGYM Hussle model gives users flexible access to a network of up to 1,500+ gyms, pools and spas through one discounted pass. The company says that network covers 96% of UK postcode regions across England, Scotland, Wales and Northern Ireland.
That could be particularly useful for people who split their time between home and office, commute across cities, travel for work, or simply want more choice than the same treadmill beneath the same flickering television.
A gym membership only has value if it gets used. The great advantage of a broader fitness marketplace is that it can reduce the tiny, irritating barriers that stop people turning up. A swim near home. A strength session near work. A class while travelling. A spa visit when the body has started making noises usually associated with old floorboards.
Clements added: “We are perfectly positioned to support employers and healthcare providers with demand rising exponentially, where it is encouraging to see a definitive shift taking place, with forward-thinking employers and healthcare providers recognising the preventative wellbeing benefits of exercise.”
More Venues Means More Choice
EGYM Hussle has also been expanding its venue footprint. In 2025, it added 215 venues, representing 19% growth. Through Q1 of this year, a further 152 venues were added, equating to 11% growth.
That matters because choice is not just a luxury in fitness. It is often the difference between sticking with something and binning it off by February.
The network already includes Fitness First, Village Gyms, Nuffield Health, Lifestyle Fitness and Yogaia, as well as a growing range of independent venues. To start 2026, EGYM Hussle added Everyone Active, Freedom Leisure, Serco Leisure and Edinburgh Leisure.
For members, that gives the platform a broader mix: national gym brands, leisure operators, pools, spas, wellness facilities and independent fitness spaces. In theory, that makes it easier to match exercise to lifestyle rather than trying to force lifestyle around one gym.
Clements explains: “It’s hugely positive to see in line with our overarching mission to increase participation in fitness as part of a preventative approach. We’re passionate about making high-quality fitness accessible, and it is so encouraging to see visits rising across our network of partners where we believe fitness and wellness have the power to genuinely engage and motivate employees, supporting their health and wellbeing.”
The Usage Number Is The One To Watch
Revenue growth looks tidy on a spreadsheet, but the more revealing figure is usage. In Q1 of 2026, Hussle saw an 80% increase in average monthly visits to partner fitness venues.
That is the bit gym members should care about. A wellness benefit that nobody uses is just corporate confetti. Rising visits suggest people are actually turning up, scanning in and doing the work.
The value of any fitness platform is not the promise of transformation. It is whether it helps someone take the next practical step: train today, swim tomorrow, recover properly, then repeat often enough for it to matter.
That is also useful for gyms and leisure venues. More visits can mean fuller facilities, new customers and additional revenue streams in a competitive market.
“It’s exciting”, Clements explains. “But we are not surprised, as our model enables gyms and wellness facilities to open their doors to wider corporate communities – to add new revenue streams within a competitive industry, unlocking access to additional members they would not otherwise gain access to.”
Clements adds: “All of our partner venues benefit from free marketing via a dedicated website too – we see it as a collaborative mission to improve health and wellbeing across the nation.”
Corporate Fitness Without The Corporate Fog
EGYM Hussle’s client base includes AXA Health, Bupa, International Workplace Group, Superdrug, General & Medical, Huntsman & Sons and WPA.
That gives the story a wider health and workplace wellbeing angle. Employers are under increasing pressure to support staff health in ways that feel practical rather than performative. Private medical insurers also have an obvious interest in prevention, because healthier people generally make for a better long-term equation.
For employees, the potential benefit is more direct: subsidised fitness access through work or insurance can make regular exercise feel less like an expensive personal extra and more like a normal part of health maintenance.
There is still a personal responsibility, of course. No platform can do your deadlifts for you, and no discounted pass will drag anyone into a spin class against their will. But reducing cost and access barriers is a meaningful start.
Growth From London With A Wider Network Behind It
The London-headquartered company is also investing in its own operation. EGYM Hussle expects its headcount to grow by 50% by the end of the year, having already doubled in the last 12 months. The team has also moved into a new HQ in the heart of London.
Meanwhile, the corporate wellness team is working closely with parent brand EGYM to bring fitness equipment into partner gyms, with the aim of improving the overall member experience.
Clements explains: “The future is bright where we believe in the positive impact of regular exercise and self-care, and we are hyper focused on helping organisations invest in people to improve their health and wellbeing.”
The wider business backdrop is significant too. Hussle was acquired by EGYM in 2024 to form the UK arm of the EGYM Wellpass business, which also operates in Germany, Austria, France, Belgium and the United States. Across the group, 24,000 companies use EGYM Wellpass for fitness benefits alongside nearly 20,000 gym operators.
The news also follows the merger announcement at the start of the year for parent brand EGYM and Playlist, parent brand to fitness and wellness platforms Mindbody, Booker and ClassPass, which is expected to create further growth opportunities for EGYM Hussle.
Is EGYM Hussle Useful For Gym Members?
For gym members, the appeal of EGYM Hussle is simple: more choice, broader access and the possibility of subsidised fitness through an employer or insurer.
It may suit people who want flexibility more than they want loyalty to one venue. It could also appeal to hybrid workers, frequent travellers, people returning to exercise, or anyone who likes the idea of using different facilities for different needs.
The real value will depend on location, available venues, individual routine and whether the pass is actually used. That last point is the old fitness truth with new packaging: access opens the door, but consistency still has to walk through it.
For businesses looking to invest in the wellness of their staff, visit www.hussle.com/employers to find out more. To explore this opportunity for your fitness/wellness venue, visit www.hussle.com/list-my-gym, or contact Hussle’s Director of Partner Sales, Owen Clements: owen.clements@egym-wellpass.com.
The bigger picture is encouraging. If EGYM Hussle’s growth helps more people find a gym, pool or wellness venue that fits around real life, then this is not merely a business story with a healthy pulse. It is a reminder that the best fitness routine is still the one people can actually get to.
