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WIT Fitness Welcomes New CEO and Sets its Sights on Ambitious Future Growth

WIT Fitness Matt Brewster CEO and Dan Williams Chief Brand Officer e1655378312271

Cult global training brand, WIT Fitness announces the appointment of retail growth specialist Matt Brewster as CEO, as founder Dan Williams moves into a new Chief Brand Officer role.

WIT is delighted to welcome Brewster who has been advising and working with a number of hyper-growth businesses including WIT Fitness.

Brewster brings combined experience from Procter & Gamble, Speedo, Arcadia and wider private equity roles to the senior team. WIT Fitness enjoyed an impressive year in 2021, closing record sales volume.

WIT Fitness was founded in 2015 and combines experiential retail, in-person training and E-Commerce in a unique model to curate the world’s finest selection of training apparel and equipment, earning them a global reputation as the world’s expert training retailer. 

WIT is synonymous with collaborations with top tier athletic brands including Nike, Reebok, Under Armour and adidas.

Under Brewster’s guidance, WIT Fitness will continue to expand and develop their offering as the expert training retailer, to provide a one-stop destination for everyone’s training needs, as they seek to better serve the global community of fitness enthusiasts.

Dan Williams Founder & CBO “We are delighted to welcome Matt as CEO of WIT.  His knowledge and experience within the sector is invaluable and will serve us in our long-term vision as the expert training retailer to provide the best service worldwide to the training obsessed.

I’m incredibly excited for the future. We have some ambitious targets which have been a characteristic of the business since inception, and we have all the tools to achieve them.”

Matt Brewster CEO comments “WIT’s mission is about changing lives through training, and we are passionate about changing as many lives as possible.

We want to leverage our global community, continue to be the go place for all things training by having access to the best brands, partnerships and work with our global community to be the trusted advisor and expert training retailer.

We are excited by our growth prospects and plans and look forward to working closely with our teams, partners and suppliers to realise our ambitions.”

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