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World’s Strongest Brothers Sign With Primal


The World’s Strongest Man, Tom Stoltman, and his brother, Luke Stoltman, Europe’s Strongest Man (2021) have signed a two-year deal to become official Primal athletes.  

The announcement follows Sunday’s final (1 January) of the World’s Strongest Man competition, where Tom regained the title for the second year in a row, and Luke finished seventh 


Primal is one of the fastest-growing manufacturers and retailers of premium strength equipment globally whose mission is to equip everybody to discover their true potential. Counting JD Gyms, UFC Gyms and Celtic Football Club among its key clients, it is a truly ground-breaking company which designs and fits bespoke fitness and strength facilities for both commercial and at-home gyms.  

The deal will support the Stoltmans as they train for upcoming competitions as well as multiple world record attempts, including Luke’s bid at a 230kg log press and Tom’s challenge to the current deadlift record.

Primal will also work in partnership with the brothers to upgrade their state-of-the-art strength centre in the Scottish Highlands. First launched in 2018 the inclusive health and fitness centre is the only one of its kind in the area and the first fitness studio to be run by the Stoltmans.  

As part of the investment to upgrade the facilities, Primal is supplying the world-class strength centre with some of its most sought-after and high-specification gym equipment, including the Primal Series Power Rack, Primal Strength Performance Series Angled Hack Squat and Primal Strength Pro Series Power Squat.  

Originally from Invergordon in the Highlands of Scotland, Tom and Luke are the only brothers to both reach the finals of the strongman competition; making them one of the most successful families in the history of the sport.  

 A towering 6ft 8 and weighing 190 kg Tom is one of only 10 people to win The World’s Strongest Man twice. He credits his brother for getting him into fitness and helping him to become the best in the world.  

Tom said: “When Luke and I were first getting into the sport, there weren’t any professional strength centres in our hometown, so we had to become inventive in our training – finding boulders on the local beach to practise our stone lifts. 

“Fast forward to the present day, and we’re working alongside one of the industry’s best premium fitness brands, Primal to design our own inclusive health and fitness centre in Invergordon.  

“We want this to be a landmark in the Scottish Highlands, a place where future champions are born and where people can come to realise their own potential.” 

Luke added: “Our local community holds a very special place in our hearts. They have supported us in getting to where we are today, and this strength centre is our way of giving back.   

“None of this would be possible without the support of Primal. Its vision, expertise and dedication to quality exceeds anything else in the industry. Having its team on board to support our journey will make a massive difference to what we can achieve.” 

Using years of experience in the strength and fitness industry, each piece of Primal equipment is personally designed by founder Steven Rinaldi, using premium and innovative technology as well as the highest quality materials to ensure optimum functionality, durability, ergonomics and aesthetics.  

Steven Rinaldi, CEO and founder of Primal, said: “2023 is set to be a big year for our brand. As we continue to grow worldwide aligning with sport stars who are at the top of their game reflects the ambition of Primal. 

“Tom and Luke are two of the most well-known and successful strength athletes in the world – true powerhouses within their industry.  They have an incredible story, battling the odds to reach the highest level of their sport.  

“Primal’s mission is to help people unlock the strength that is within them, whether its first-time gym goers or fit-for-lifers and through this partnership with the Stoltmans we hope to inspire the next generation of champions.”  

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