David Saunders
Puresport has a simple proposition for runners who’ve had enough of pseudoscience and sticky guesswork: take the mystery out of fuelling and put performance back in.
The new Puresport Energy Gel lands with a straight-down-the-middle plan—30g of carbohydrate every 30 minutes—and the sort of clear guidance you wish you’d had before you started doing maths at mile 12.
For years, the gel aisle has felt like a chemistry exam: isotonic, hydrogel, dual-source, and a dozen sugar myths tossed in for good measure. The outcome? Runners under-fuel, hit the wall, and wonder why the legs go on strike around the 90-minute mark.
Puresport, working with world-renowned performance nutritionist Dr. Sam Impey, decided to treat runners like athletes, not lab rats. The brief was blunt: most gels serve up 20–22g of carbs and call it a day. That’s rarely enough to hold pace when intensity climbs and glycogen tanks.
So the Puresport Energy Gel was built to deliver 30g of carbohydrate per gel in a clean, easy-to-digest format designed specifically for runners. The texture is smooth, the flavours are Orange and Berry, and the Informed Sport stamp is there for peace of mind on testing.
To sanity-check the numbers, Puresport partnered with ExoAnalytics on exogenous carbohydrate oxidation testing across novice to elite runners. The upshot: an optimal fuelling rate around 60g per hour, which handily matches the brand’s “one gel every 30 minutes” guidance. That’s not a marketing hook—it’s a dose plan aligned to what most bodies can actually use without tying the gut in knots.
And runners aren’t arguing with the mouthfeel. In a survey of 500 runners, 90% loved the flavour, 90% rated the texture just right, and 95% reported zero gut issues—which is the endurance equivalent of a tailwind and a downhill finish.
Dan Temm, CEO of Puresport, said: “The gels category has become way too complicated. For years, runners have been overloaded with jargon, calculators, and conflicting advice. We wanted to bring some clarity back to performance nutrition.
The Puresport Energy Gel does one thing really well – it fuels runners with exactly what they need, when they need it. One gel every 30 minutes. Simple as that. It’s about cutting through the noise and giving everyday runners a product that makes sense of the science, without the confusion.”
Dr Sam Impey, Scientific Advisor at Puresport, added: “For most runners, hitting 60 grams of carbohydrate per hour is the sweet spot for performance. Yet the category has been built around the needs of elites who can tolerate much higher intakes.
In reality, most people just don’t know when or if they should take gels as there is no clear guidance on how or when. Puresport’s new gel makes it easy to get fuelling right – it’s grounded in science, gentle on the gut, and built around what the body actually needs to perform.”
In plain English: Puresport built a gel to match human physiology and a race plan you can actually remember mid-stride. No algebra. No folklore. Just steady energy that helps you hold form when the course tilts and the watch beeps.
Key Product Details
- 30g carbohydrate per gel — time-boxed fuelling made simple.
- Dual carbohydrate blend (glucose + fructose) for efficient absorption and sustained output.
- Clean ingredients — no additives, no nonsense.
- Two flavours: Orange and Berry.
- Informed Sport certified.
Launch, Price & Availability
- Launch date: Tuesday, 28 October 2025
- RRP: £5 (2-pack), £14 (6-pack), £24 (12-pack)
- Where: puresport.co and selected retail partners
FAQ (People-Also-Ask)
How often should I take Puresport Energy Gel?
Every 30 minutes during moderate to high-intensity running—two gels per hour for ~60g carbohydrate.
Why 30g instead of the usual 20–22g?
Because most runners under-fuel at race pace. 30g helps maintain steady energy and delay the 90-minute “wall.”
Will it upset my stomach?
Survey data from 500 runners reported 95% with zero gut issues. Individual tolerance varies, so trial it in training.
Is Puresport suitable for tested athletes?
Yes—Informed Sport certification.
