Primark, announces a brand-new partnership with the iconic NFL, kicking off in selected stores this week with a stylish athleisure menswear collection.
This exciting NFL collaboration reflects Primark’s growing offering for customers in sports merchandise and appeals to demand from the rising number of international NFL fans, who want to look great both on and off the field.
The seven-piece collection includes jerseys, t-shirts and sweats representing some of the most popular NFL teams including the New York Giants, Las Vegas Raiders, Miami Dolphins and New England Patriots.
The Primark X NFL partnership will also include further collections across menswear, womenswear and kidswear launching in 2022, so the whole family can get involved and support their favourite team in style.
Primark’s Director of Licensing, Sarah Jackson said: “Primark’s collaboration with the NFL is an incredibly exciting milestone for us as we continue to grow our sports license offering.
Our recent license launch with the NBA has been a huge hit with customers, and we know they are going to love our new NFL collection.
The NFL is an iconic global sports brand, and we can’t wait to offer customers this fun and exciting collection which looks great on and off the field.”
NFL’s Senior International Licensing Director, Salha Latif said: “We are excited to partner with Primark and expand our retail presence in fashion.
Our fans will be truly delighted with this stylish first offering and we look forward to the launch of future collections to build on the success.”
Available in a range of price points, the collection will be available across 103 stores in the UK and Europe this week.