Last updated on October 6th, 2023 at 02:49 PM
The British Basketball League has renewed its partnership with Italian sportswear brand Kappa. The deal reaffirms Kappa’s commitment to the British Basketball League, which will see them provide athletes with cutting-edge, high-quality sportswear, ensuring they are equipped to excel on court.
The partnership will continue to support both the Men’s and Women’s British Basketball League’s, with Kappa bringing a fresh look and feel to club kits following the Unbeatable rebrand during the off-season.
Kappa have been at the forefront of providing the highest quality sportswear as a new era begins for British professional basketball.
This latest partnership continues the League’s meteoric rise, following record-shattering attendances during last season, as well as recent confirmation of a revolutionary broadcast set-up spearheaded by the renewal of the broadcast deal with Sky Sports.
Richard Frost, Marketing Director of Advantage Brands – the holder of the Kappa Brand in the UK commented: “As we gear up for the next chapter, we’re more excited than ever to kit out every League club with a uniform that all teams can be proud of.
Our bond with British basketball is as strong as ever, as we continue to deliver exceptional kits and benchwear to all those who choose to play the game with us”.
Mark Ward, Brand Director of Kappa UK, proudly explained: “The collaboration embodies our dedication to supporting and elevating British Basketball. We are beyond excited to play an instrumental role in what promises to be a groundbreaking season.”
British Basketball League Director of Team Services, Natasha Riall, has shared: “Our renewed partnership with Kappa has enabled the League’s clubs to create and produce dynamic styles for the 2023/24 season and I hope the kit empowers unbeatable performances on court.”
After an exciting start to the new season, which is set to be the League’s biggest yet, all eyes are on which teams can make their mark in the early stages of the Championship campaign. With Kappa’s stylish kits maximising the Unbeatable mentality that drives the sport in the UK.