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HWPO Training Announces Launch of New Native Platform Powered by Fitr Training

 Fitr Training, the premium remote coaching software company announces together with HWPO Training, the online coaching business owned by five times CrossFit Games champion and Fittest Man on Earth, Mat Fraser, the launch of its new stand-alone platform.

HWPO Training launched in 2021 and will from today manage the delivery of its hugely popular online coaching service via its own native platform powered by Fitr Training.

HWPO Training Athlete 9

This move further delivers on the long-term vision for HWPO Training as it establishes its role as the world’s leading training platform.

HWPO Training is the product of Mat’s many years of domination at the elite level of CrossFit, providing its customers with the distilled knowledge of Mat’s refined expertise and fire-tested training methods.

With the move to its own platform, utilising Fitr Training’s unique proprietary software, HWPO Training assumes ownership of its ability to create a customised user experience that reflects the quality of the programming it delivers. 

HWPO Training gains access to features via its new platform that will allow it to deliver a full suite of individual and group programmes, client messaging, leader boards, challenges and smart programme compliance features alongside an integrated payment and client onboarding system.

Existing users will be able to seamlessly transfer to the new platform through their registration on the HWPO Training APP.  New and renewing subscribers will be able to register at www.hwpotraining.com          

Matt O’Keefe, CEO of HWPO comments“At HWPO we work everyday to provide the best coaching in the world.  Our new platform, powered by Fitr Training, brings the customer experience to that same standard. Our priority is to deliver an unrivalled level of service, quality andexperience for our customers.  I am really excited about this evolution for our HWPO Community.”

HWPO Training Athlete 14

Leon Cassidy, CEO and Founder of Fitr Training comments “Mat has the deserved reputation as the greatest CrossFitter of all time and the ability to access his knowledge through HWPO Training is unique. We are delighted to be able to support the team in the creation of the new platform and are thrilled to have Mat place his trust in us to deliver for him.”

Users of the new HWPO Training platform can choose from 5 different tracks:

HWPO Flagship ($40) 

If you’re determined to unleash every ounce of strength and performance potential, the flagship program is for you.

You’ll build the conditioning, strength, and skill foundations Mat credits with his success dominating the sport. And when the time is right you’ll put your foot to the floor and experience your hard work paying off. 

HWPO 60 ($40)

If you’re tight for time but want to make every second of training count towards huge gains in strength, performance, and conditioning then HWPO60 is what you need.

This is a condensed version of the flagship HWPO program which can fit into even the busiest of schedules.

HWPO PRO ($69)

For elite level competitors only. If you expect to qualify for quarterfinals, semi-finals, or the Games then this is the program you need. Expect to train 3 to 4 hours a day 6 days a week. 

HWPO PRO will follow the competitive season. The sign-up window is closed for the 2022 season.

HWPO Sweat ($40) New Program!

From start to finish, 45:00 of HARD WORK through a combination of amraps and emoms. Bodyweight & boot camp style fitness using minimal equipment like dumbbells, kettlebells, bands.

Designed to build consistency in daily movement vs. progression in skills and techniques. SHOW UP & WORK HARD. 

HWPO Classic ($20) New Program!

Workout styles included but not limited to couplets, triplets, amrap and chippers. A community-based daily workout. No progressions.

Jump in, work hard. Intended to be a throwdown with friends.

To find out more and sign up to the new HWPO Training platform visit www.hwpotraining.com.