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Harry Nuriev and Technogym Put the Gym at the Heart of the Home

Crosby Studio x Technogym
Gym

Harry Nuriev’s Crosby Reset installation turns the traditional home gym on its head, exploring what happens when exercise, creativity and everyday living are designed around one another.

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The home gym has traditionally had to know its place. A spare bedroom if you’re fortunate, a corner of the living room if you’re not, or perhaps that patch of floor where the exercise equipment occasionally competes with the drying laundry.

Designer Harry Nuriev has other ideas. Rather than finding somewhere to squeeze in a treadmill, he wants to build the living space around it.

That thinking sits behind Crosby Reset, a collaboration between Nuriev’s Crosby Studios and fitness equipment manufacturer Technogym. The installation takes a familiar domestic arrangement and turns it inside out, placing movement and training at the centre of a space intended for living, working and creating.

It’s an interesting proposition, particularly when most conversations about home fitness concern finding enough room for the equipment in the first place.

A Home That Starts With the Gym

Crosby Studio x Technogym Bench

Nuriev’s approach begins with a simple reversal. Instead of treating the gym as an additional room, Crosby Reset imagines it as the foundation of the entire environment.

Working, exercising, recovering and everyday living are brought together within a single design concept. The training equipment is deliberately prominent, while the functions normally associated with a home or creative studio become part of the surrounding space.

The idea draws on Nuriev’s philosophy of Transformism, which involves reconsidering existing objects and environments rather than continually creating something entirely new.

Here, that means questioning the boundaries people have become accustomed to placing between their professional, personal and physical lives.

A desk is for work. A gym is for exercise. A living room is where you attempt to forget about both.

Crosby Reset challenges that familiar division.

It’s also a reflection of Nuriev’s own relationship with physical activity. According to the project description, training has become an important part of his creative practice, offering opportunities for concentration and reflection away from the conventional studio environment.

Rather than seeing exercise simply as something to fit around work, he has come to regard movement as part of the creative process itself.

“For me, wellness has moved far beyond taking care of my body. It has become part of how I work. Some of my clearest creative moments happen when I am training, moving, or recovering, when I am completely in the present. I wanted my environment to reflect that reality. It is not a home with a studio and a gym inside it. It is a creative and wellness landscape that I happen to live in.” — Harry Nuriev

Where Fitness Equipment Becomes Part of the Furniture

Crosby Studio x Technogym Shelving

Technogym’s contribution gives the installation its physical training elements, with a selection of equipment intended to accommodate different forms of exercise.

Among the featured pieces is Kinesis Vision, the company’s functional training system, which Technogym says can be used for more than 200 exercises.

There’s also Technogym Run, a connected treadmill designed for running and endurance training, alongside dumbbells and kettlebells for strength and functional exercise.

The selection is completed by Technogym’s Personal Rack, which combines strength-training equipment and storage within a single station.

These are familiar components of a contemporary training space. What makes Crosby Reset different is the role they’re being asked to play.

Rather than being carefully concealed or accommodated within an existing interior, the equipment becomes a defining element of the environment. Exercise is no longer something assigned a corner of the home; it’s one of the activities around which the space is conceived.

The installation also incorporates speakers created by Crosby Studios for Silence Please, bringing another element of Nuriev’s design work into the setting.

The result is a concept that combines fitness equipment, domestic living and creative work without insisting that each activity belongs behind a separate door.

Does Blurring the Boundaries Make Sense?

Crosby Studio x Technogym Treadmill

There is a distinction worth making between designing a space that encourages people to think about movement and demonstrating that the space will actually change their habits.

Crosby Reset is a design installation, not a scientific investigation into whether putting a treadmill at the centre of your home makes you more active, productive or creative.

Nor is it necessarily a blueprint for everybody’s ideal living arrangement. Some people prefer clear boundaries between where they work, where they exercise and where they switch off. There’s something to be said for shutting the door on the working day without having to walk past your next workout.

Nevertheless, the collaboration raises a worthwhile question about the role physical activity plays in our surroundings.

Fitness equipment is often treated as something that must be fitted into everyday life without disturbing the furniture. Nuriev’s approach gives it equal standing with the activities that traditionally determine how a home is arranged.

And while the installation reflects his personal creative experience, it also illustrates how interior design can express a particular attitude towards movement and wellbeing without dictating how someone should exercise.

For Crosby Studios and Technogym, that’s the central idea behind Crosby Reset: a living environment in which training, thinking and recovering are treated as connected parts of the day.

The appeal isn’t necessarily that everybody should rearrange their house around a treadmill.

It’s that the gym, for once, doesn’t have to be the room that comes last.