Andy Devaney
If fitness education training is the engine room of the UK’s Personal Training industry, The Fitness Group has just bolted on a shiny new turbo. The UK-based provider has teamed up with Hyperice — the recovery brand known for getting bodies moving better — in a move that could nudge the modern PT from “sets and reps” into something far more premium.
At the heart of it is a simple promise with big consequences: through the partnership, Personal Trainers will gain exclusive access to Hyperice’s digital education, available free with the purchase of qualifying courses from The Fitness Group. That includes popular routes such as Personal Training, Pilates and sports massage, alongside other qualifications — effectively bundling recovery and mobility learning into the broader fitness education training pathway.
In a market where clients increasingly want trainers who can do more than shout “one more rep,” this is The Fitness Group turning the dial towards the services people will actually pay extra for: better warm-ups, improved mobility, smarter body maintenance, and recovery that doesn’t feel like an afterthought.
The new play: assisted stretch training, packaged for real-world PTs
The headline addition is Hyperice’s Assisted Stretch Education Course, offered in partnership with The Fitness Group. It’s a two-day training course designed for Personal Trainers who want to widen their service offering beyond traditional coaching. For now, it’s available in London, with plans to expand nationwide in 2026.
And it’s not a vague “stretching is good for you” seminar, either. The programme teaches PTs how to deliver stretching protocols that blend manual techniques with Hyperice’s recovery tools — creating a more structured, repeatable service that can sit neatly alongside strength, conditioning, Pilates, or sports massage.
That matters because stretching, mobility and recovery are no longer “nice-to-haves” in the public imagination. They’re what clients talk about when they’re sore, stuck, time-poor, or quietly worried their body is starting to feel older than their passport says. PTs who can confidently deliver that support aren’t just improving outcomes — they’re building stickier client relationships and, bluntly, adding another line to the invoice.
Steven Dick, Co-Founder and Director at The Fitness Group, said: “This collaboration with Hyperice strengthens our commitment to delivering industry-leading training and providing learners with the tools, knowledge and expertise needed to excel in today’s evolving health and fitness industry.”
Hyperice is equally clear about the direction of travel — and the commercial upside for trainers who get there first.
Jason Hussain, Senior Director, International Sales & Business Development, EMEIA, at Hyperice, added: “Personal Trainers are on the front line of helping people move, feel and perform better. Through this partnership with The Fitness Group, Hyperice is giving them access to industry-leading education and products that unlock new revenue opportunities, deepen client relationships, and raise the standard of recovery and mobility training nationwide.”
A smarter service menu for a changing fitness market
For years, many PT businesses have lived and died by the hourly session. But the trainers who thrive tend to be the ones who evolve: they specialise, they package, and they solve problems clients actually feel in daily life. Recovery and mobility training fits that perfectly — and it’s why this partnership lands as more than a logo swap.
By folding Hyperice education into qualifying Fitness Group courses, the partnership effectively gives upcoming and working trainers a clearer route to modern, in-demand skills while staying inside a recognised fitness education training framework. For clients, it reads as competence. For trainers, it reads as differentiation.
National delivery, with a global push behind it
The Fitness Group continues to expand globally through its online platform while delivering in-person courses across the UK — including London, Manchester, Birmingham, Bristol, Derby, and Glasgow. The business says it is focused on equipping aspiring personal trainers with a foundation in health, nutrition, fitness, and specialist areas — backing higher standards across the sector.
Hyperice, meanwhile, is widely associated with elite sport and high-performance recovery, trusted by recognisable athletes, leagues and teams. Its reputation is built on technology aimed at helping people move better, recover faster and perform at their best — positioning that now filters down to everyday gyms and studios through trainer education.
For Personal Trainers, the direction is clear: recovery isn’t a side hustle any more. It’s part of the product. And with The Fitness Group and Hyperice pairing up, fitness education training is being steered toward the kind of practical, client-facing expertise that can keep a PT’s business modern — and profitable — in 2026 and beyond.
The full list of Hyperice courses provided by The Fitness Group is available here.
