Lorraine Kelly
You’d be hard-pressed to find a more audacious marriage of fashion, family, and fairways than what Duca del Cosma has cooked up with its latest release.
The luxury Italian golf brand has teamed up once again with Melanie-Jane Luiten—wife of Dutch Tour pro and brand ambassador Joost Luiten—for a third collaborative shoe, the GIORDANA MJ. And let’s not mince words: this thing struts as much off the course as it grips on it.
Duca del Cosma has never shied away from shaking up the sport’s starchy style codes, and the GIORDANA MJ is a prime example. It’s a shoe for women golfers who’d rather lead the group chat than follow the leaderboard—and still split fairways while doing it.
“I’ve really enjoyed teaming up with the Duca del Cosma design team again and I’m very proud of how the final product turned out,” said Melanie-Jane, who works at her family’s course, The Dunes, in Zandvoort, Holland.
The GIORDANA MJ is as much a tribute to her life on Tour as it is to her son, Dex. Built from white premium Nappa leather, it sports denim panels on the heel and tongue, with tasteful sky-blue accents giving it a breezy summer feel. The look nods to the modern shift toward relaxed golfing attire, with younger players opting for kit that plays well beyond the clubhouse.
“The use of blue is a nod to Dex which gives it a personal touch,” she explained. “The chic denim ensures it looks the part with several golf and lifestyle outfits that defy traditional golfing looks so I can’t wait to see it on the feet of golfers, but they need to be quick as it’s a super limited-edition style.”
But make no mistake—this isn’t just a runway-ready slipper. It’s been engineered for golfers who walk the walk. The shoe features the brand’s ARNEFLEX® memory foam insert sole with recycled cork—offering both eco-consciousness and all-day comfort.
Its Airplay 8 outsole brings a grippy edge, with strategically placed nubs that hold firm whether you’re swinging from the rough or strolling through an airport terminal en route to the next tee time.
Melanie-Jane knows a thing or two about both. Between ferrying around toddler Dex and globe-hopping to support Joost at tournaments, she’s got high standards when it comes to footwear.
“Travelling the world to Tour events with our young son Dex and leading a busy lifestyle requires a super comfortable shoe, so I placed a huge focus on this in the design process.”
The GIORDANA MJ is available now in sizes 36–42 EU at €179, but don’t blink—once they’re gone, they’re gone. Find them at ducadelcosma.com.
And while she’s not redesigning golf shoes or keeping the family on track, Melanie’s taken on another entrepreneurial fairway: launching LowCal Drinks, a new health-focused drinks brand inspired by the cult-favourite Dutch golf quencher, Gele Peter.
She’s also working with the Joost Luiten Foundation to get more Dutch kids swinging clubs and shares her Tour-life tales via her blog Melanie On Tour.
So, the next time someone tells you golf’s too buttoned-up, just point to Duca del Cosma and this denim-dipped stunner. It’s proof that a great golf shoe can handle a backswing, a buggy chase with a toddler, and the front row of fashion week—without breaking a sweat.
Retailers can get in touch with Ron van Bekkum on +31 (0)6-23090704 for stock enquiries.
