Bella Spritz Day lands at Bella Italia on Friday, 10 July 2026, giving diners at participating UK restaurants the chance to order one of the chain’s five signature Summer Spritzes for £1 with the purchase of a main meal or substantial food.
It is, on the face of it, the sort of summer arithmetic most people can understand without needing a spreadsheet, a finance degree or a waiter hovering nearby with an iPad. Buy proper food, get a spritz for a quid. Simple enough. Pleasantly Italian. Potentially dangerous only to anyone who has ever said, “I’ll just have the one,” while already scanning the dessert menu.
What Is Bella Spritz Day?
Bella Spritz Day is Bella Italia’s one-day summer drinks offer, created around the Italian aperitivo tradition: that civilised little window where food, conversation and something chilled in a glass all agree to make the day feel considerably better.
For 10 July 2026 only, guests can choose from Bella Italia’s full seasonal Summer Spritz range for £1 each, provided they also purchase a main meal or substantial food.
The drinks included are:
- Aperol Spritz
- Hugo Spritz
- Sarti Spritz
- Paradise Spritz
- Crodino Spritz
The Aperol Spritz usually costs up to £9.79, meaning guests could save up to £8.79 on a single drink. That is not quite retiring-to-the-Amalfi-Coast money, but it does make a sunny lunch look rather more persuasive.
A One-Day Offer With Broad Summer Appeal
The timing is doing plenty of work here. Mid-July is exactly when Britain collectively decides that sitting outside beneath a suspiciously grey sky still counts as “Mediterranean living” if there is enough ice in the glass.
Bella Italia is pitching the offer for lunchtime catch-ups, after-work drinks and the start of summer evenings out. The real appeal is obvious: it gives diners a low-cost reason to turn an ordinary meal into something with a little more fizz around the edges.
A Bella Italia spokesperson said: “Bella Spritz Day is all about bringing people together to celebrate summer and enjoy those moments that matter most. By offering our full range of Summer Spritzes for just £1, we’re giving guests the chance to experience a true taste of Italy at incredible value.”
That “true taste of Italy” line is the emotional centre of the campaign, though the practical one is even clearer: five spritz options, one day only, £1 each, with food.
Which Bella Italia Spritzes Are Included?
The £1 Bella Spritz Day offer covers the full seasonal Summer Spritz menu. That gives diners a choice between familiar favourites and slightly more modern variations.
The Aperol Spritz remains the crowd-pleaser, the drink equivalent of a linen shirt and optimism. The Hugo Spritz brings a lighter, floral mood. Sarti and Paradise add a more contemporary twist, while the Crodino Spritz gives the range a broader Italian aperitivo feel.
The key point for diners is that the offer is not limited to one token drink tucked away at the bottom of the menu. Bella Italia is making the full Summer Spritz selection available as part of the promotion.
The Small Print Before You Book
The £1 Spritz offer is available on Friday 10 July 2026 only at participating Bella Italia restaurants across the UK. Guests must buy a main meal or substantial food to redeem it.
There are also location exclusions. The promotion is not valid at Center Parcs Restaurants, Glasgow, Edinburgh Northbridge, Edinburgh Hanover, Inverness, Jersey or London Paddington.
Guests must be aged 18 or over, and Challenge 25 applies. Sensible enough. Nobody wants their summer dining offer interrupted by an awkward debate over whether someone’s driving licence photo still looks like them after a haircut.
Bella Italia Also Has A £15 Off £30 Deal
Alongside Bella Spritz Day, Bella Italia is also running a separate dine-in offer: £15 off the total bill when guests spend £30 or more.
That offer is valid Monday to Friday from 6 July to 17 July 2026 at participating Bella Italia restaurants. A valid code must be shown at the time of payment. The voucher can be used once per transaction, though it may be used on more than one visit during the promotional period.
There are restrictions. The £15 off £30 offer is not valid with any other offer, set menu, voucher or discount. It excludes delivery, click and collect, and takeaway orders. Menu items are subject to availability.
For this separate offer, participating-location exclusions include Centre Parcs locations, Edinburgh Northbridge and London Paddington restaurants.
Why This Works For Summer Diners
Restaurant offers can often feel like a magician’s trick: appealing from a distance, then suddenly full of sleeves, mirrors and clauses. Bella Italia’s Spritz Day is at least built around a clean, appealing idea. Summer drink. Recognisable restaurant. Fixed date. Clear price. Food required.
For families, friends and after-work groups, the value is obvious. For Bella Italia, the offer gives its summer menu a bit of theatre without requiring guests to decode a loyalty scheme in the car park.
The wider brand message is also straightforward. Bella Italia has more than 70 restaurants across the UK and continues to lean into Italian-inspired dishes, easy hospitality and casual group dining. A £1 spritz is a sharp way to remind people that eating out does not always need to be an elaborate production. Sometimes it just needs a table, a plate of food and something orange and fizzy catching the light.
Bella Spritz Day is available on 10 July 2026 only. The offer will not apply everywhere, and the usual age checks stand, but for those near a participating restaurant, it is a neat little summer invitation. Italy may not be on the doorstep, but for one day, the first sip is doing its level best.
