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Bella Italia Brings Aperitivo Hour To Britain

Bella Italia Spritzers
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Bella Italia is welcoming summer with the sort of offer that makes a British evening feel marginally less dependent on the weather forecast: £5 Spritzes across its restaurants nationwide from 18th May to 31st May 2026.

The limited-time Bella Italia Spritz Season offer gives guests the chance to enjoy all five of the restaurant group’s signature summer drinks for £5 each, available at participating restaurants across the UK, excluding Jersey and Edinburgh Northbridge.

It is a simple idea, really. Longer days, relaxed tables, Italian-inspired food, and a glass full of colour, ice and optimism. Which, frankly, is not a bad way to begin the summer.

A Summer Offer With Italian Spirit

Spritz Season has been created to capture the mood of Italian-style dining: unhurried, sociable, and best enjoyed with something sparkling in hand.

The offer includes the classic Aperol Spritz, Hugo Spritz, Sarti Spritz, Paradise Spritz and Crodino Spritz, giving guests a choice that ranges from familiar favourites to lighter, more modern summer serves.

The pricing is the sharp bit. The Aperol Spritz, Hugo Spritz and Sarti Spritz usually cost £9.29, while the Paradise Spritz and Crodino Spritz usually cost £7.29. During the Bella Italia promotion, each one is available for £5.

That makes it a timely little nudge for after-work drinks, weekend catch-ups or those midweek plans that begin innocently and somehow end with another round and a plate of something garlicky in the middle of the table.

Five Spritzes, One Summer Mood

The line-up gives Bella Italia guests a fair bit of room to play with.

The Aperol Spritz remains the unmistakable orange classic, forever associated with terraces, sunshine and the faint belief that you should have booked a holiday.

The Hugo Spritz brings a lighter, floral note, while the Sarti Spritz adds a modern Italian twist.

For those after something brighter and fruitier, the Paradise Spritz leans into the summer mood, while the Crodino Spritz offers a non-alcoholic option without making anyone feel as though they have been sent to the children’s table.

Bella Italia On Spritz Season

A Bella Italia spokesperson said: “Spritz Season is all about celebrating the start of summer, those longer evenings, spontaneous get-togethers and the simple joy of sharing great food and drink. With £5 Spritzes across the entire range, we’re making it easier than ever for guests to come together and enjoy a true taste of Italy.”

It is exactly the kind of seasonal campaign that works because it does not overcomplicate the brief. People like food. People like friends. People like drinks that arrive looking as if they have already had a better day than you.

Chance To Win A Trip To Italy

Alongside the £5 Spritz offer, Bella Italia has partnered with Crodino to give guests the chance to win a trip to Italy for two.

The competition runs from 18th May to 31st August 2026, with guests able to enter using QR codes in restaurants or via Bella Italia’s social channels.

New sign-ups will also receive a complimentary spritz on their next visit, which is a neat extra for anyone already planning to make the most of the summer menu.

Part Of Bella Italia’s Feel Bella Campaign

Spritz Season forms part of Bella Italia’s wider Feel Bella initiative, which is built around helping guests reconnect, relax and enjoy life over food and drink.

With more than 70 restaurants across the UK, Bella Italia continues to position itself as an accessible spot for Italian-inspired dishes, lively hospitality and casual occasions that do not require military-level planning.

This campaign fits neatly into that space. It is not trying to be grand or fussy. It is about getting people around a table, putting something cold and colourful in their hands, and letting the evening take care of itself.

When Is The Bella Italia £5 Spritz Offer Available?

The Bella Italia £5 Spritz offer is available from 18th May to 31st May 2026 at participating UK restaurants.

The offer excludes Jersey and Edinburgh Northbridge.

For guests looking to ease into summer with an Italian aperitivo feel, it is a short but useful window. A fiver for a spritz, five drinks to choose from, and the possibility of winning a trip to Italy.

Not quite Rome at sunset, perhaps. But for a May evening in Britain, it is certainly pointing in the right direction.