Last updated on November 14th, 2023 at 09:50 AM
Global diversified sport and media investment house Y11 Sport & Media (Y11), has completed the acquisition of LimeLight Sports Club.
The acquisition means that Y11 has taken ownership of LimeLight Sports Club’s series of mass participation events. The events will be managed under Motiv Sports, which has significant experience across the industry.
The events now managed by Motiv Sports are the Wizz Air Hackney Half, ASICS London 10K, Oxford Half, Blenheim Palace Triathlon, Etape Caledonia, Challenge London and London Duathlon.
All participants who have purchased a spot for any of the upcoming events on sale for 2024 will be unaffected and entries remain valid.
Motiv Sports runs many endurance and performance events that Y11 has acquired. The LimeLight Sports Club events will operate at the highest standard with proven expertise in managing and delivering global endurance events including the Malibu Half Marathon, Portland Shamrock Run, New Jersey State Triathlon, Bay to Breakers, the prestigious Challenge events portfolio and more.
James Davies-Yandle, Founder and CEO of Y11 Sport & Media said: “It’s hugely exciting for us to have taken over these iconic events, and we are very proud to be able to continue their legacy going forward.
We believe that these events have the potential to not only remain as market leaders but continue to further grow in popularity and impact, offering participants and communities the many holistic benefits that taking part can offer.
“We are committed to providing participants with incredible and memorable experiences while supporting and engaging with the local communities in and around the events.
Through Motiv Sports we have demonstrated our capabilities to deliver sustainable and successful heritage events across the globe, and are excited about transitioning these events to our experienced and solid platform.”
Motiv Sports will now ensure that the events continue to deliver exceptional experiences for participants, aspiring to continue to provide premium and memorable events for participants of all abilities.
Any future changes that might be made around these events are designed to benefit the overall experience for participants.