Fearne Cotton has swapped the podcast mic for a potion bottle in a first‑of‑its‑kind collaboration with fast‑growing wellness brand Ancient + Brave.
The Happy Place founder’s name headlines the launch of True Ashwagandha and True Magnesium+, a pair of science‑backed supplements built for anyone whose diary moves faster than their nervous system.
A partnership rooted in calm—and credibility
Ancient + Brave’s B Corp credentials meet Cotton’s long‑standing mental‑health advocacy in a shared mission: help people press pause without guilt.
Together they’re answering the perennial question, “How do I feel good and still get stuff done?” with two daily capsules and a healthy dose of British straight‑talk.
Fearne Cotton said, “In a world that constantly demands more from us, finding balance isn’t easy.
“It’s a brave choice to prioritise self-care, but it’s essential for happiness. These new products are a practical way to begin that journey, and I’m thrilled to introduce them alongside Ancient + Brave.”
Why Ashwagandha still rules the adaptogen aisle
- Stress regulator: Organic KSM‑66® root extract has been shown to modulate cortisol, the hormone that spikes when deadlines loom.
- Mind‑body balance: Regular use supports calmer moods, steadier energy and sounder sleep—all pillars of Cotton’s Happy Place philosophy.
- Synergy alert: When paired with creatine (more on that below), ashwagandha can further enhance cognitive resilience—think sharper focus with fewer jitters.
As Head of Innovation, Dr Jenna Macciochi explains, the formula is more lifestyle armour than “just another supplement”:
Dr. Jenna Macciochi, Head of Innovation and Immunologist at Ancient + Brave, said, “In today’s fast-paced world, we’re often pushed to keep up with the hustle and bustle, and it is now harder than ever to find moments of peace.
This is why we wanted to formulate a support which makes it that much easier to embrace a bold new way of living, where we can find harmony in the hustle and rest in the rush.
True ashwagandha isn’t just another supplement – it’s a cornerstone in navigating life’s pressures and maintaining focus and equilibrium, no matter what challenges the day presents.
The same goes for True Magnesium+; we’re in a silent epidemic of magnesium deficiency, but this unique capsule is the antidote to modern living, offering the mental calm and replenishment many of us need.”
The magnesium many of us are missing
True Magnesium+ blends bioavailable salts that:
- Replenish depleted mineral stores (vital for 300+ biochemical reactions).
- Soothe overwired nerves, easing tension headaches and leg cramps.
- Combat fatigue so workouts—and workdays—feel less like uphill sprints.
Enter True Creatine+: beyond gym‑floor power
Not content with reinventing calm, Ancient + Brave is also reshaping the creatine category. True Creatine+ layers classic creatine with taurine, vitamin D and (yes) magnesium to deliver:
- Muscle & joint support for strength sessions and everyday mobility.
- Cognitive lift—creatine fuels ATP in brain cells as well as biceps.
- Menopause relief, thanks to evidence that creatine may ease brain fog and maintain lean mass during hormonal change.
Pairing creatine with ashwagandha can create a one‑two punch: sharper thinking and lower stress, ideal for anyone juggling back‑to‑back Zooms and 10k steps.
The takeaway
With Fearne Cotton lending authenticity and Ancient + Brave supplying the formulation firepower, True Ashwagandha, True Magnesium+ and True Creatine+ promise a 360‑degree approach to modern wellness.
In plain English: fewer frazzled afternoons, stronger bodies, and a brain that keeps its cool—no retreat to a mountain cave required.
True Ashwagandha (£29), True Magnesium+ (£27) and True Creatine+ (£39) are available now at ancientandbrave.earth and selected UK retailers.
