When Under Armour upended the sports apparel industry in 1996 with its sweat-wicking technology, Tom Brady was a freshman at the University of Michigan with the odds stacked against him. Over 20 years and six Championships later, the two have partnered up to disrupt the status quo yet again.
Introducing the Greatest (Tee) Ever.
At first glance, the Greatest (Tee) Ever may look simple and clean. It’s anything but. Brady, who relies on pliability to ensure longevity and peak performance, applied this principle throughout the development process.
He worked with the Under Armour design team through every phase to ensure innovation led the way to a more pliable and intentional performance tee that moves and stretches without compromise.
“This isn’t ‘just another t-shirt.’ This is truly the Greatest (Tee) Ever. I’ve got six of them – so you can trust me on that.”- Tom Brady
To create this next-generation performance tee, Under Armour matched X4ZOL™-J, a high-performance synthetic stretch fiber with Tencel™ Modal, sustainably harvested fibers from naturally grown beech trees.
The result? An ultra flexible fabric that provides full range and pliability when performance is pushed to the extreme.