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Nationwide Gym Chain, The Gym Group, Launches Dial-A-PT Hotline For January Fitness Motivation

Chris Oliver with Dial-a-PT The Gym Group Personal Trainers

Today nationwide 24/7, low-cost gym company, The Gym Group, launches its brand-new Dial-a-PT hotline.

The start of the year comes with resolutions and new research shows that while half of Brits with a gym membership say they feel more motivated to go during the first month of the year, that drive can start to subside and only last a matter of weeks, and almost 80% of people wanting more motivation said having someone else to encourage them would help.

To give gym goers the boost they need, the hotline – running until the end of January – offers access to five different 30-second pep talks – each with its own individual approach.

Spearheaded by television’s Chris Oliver, a former Special Forces Operator known for his no-nonsense, get-up-and-go style, the team of motivators is made up of The Gym Group’s fitness experts from across its 233 gyms nationwide. 

Callers will be met with a voicemail, allowing them to choose from five different motivation styles, including:

  • No Sugar-Coating’ – Television’s Chris Oliver provides a no-nonsense message to rouse you into hitting the gym. 
  •  ‘Gentle Motivation’ – Debs Pallett, General Manager at The Gym Group Southampton Portswood, is on hand with a softer approach to inspire you to make sure you put your health and fitness first. 
  •  ‘A Stronger You’ – Nathan Sutcliffe, Assistant General Manager at The Gym Group Birmingham Kinsbury Road, inspires you to become the strongest and best version of yourself. 
  •  ‘No Risk, No Reward’ – Nico Reid, General Manager at The Gym Group Tooting, helps you weigh up the risks and rewards of making sure you stick to your plans with a reminder of your fitness journey. 
  •   ‘Achieve Your Goals’ – Jenni Tardiff, The Gym Group’s Master Trainer from Glasgow gives her motivational pep talk on how to reach those fitness goals and the support available from gym teams around the country.

Everyone is motivated differently, and so gym-goers can select the approach that best suits them, to ensure everyone is given the nudge they need to keep going with their fitness goals.

The launch of the hotline follows research conducted by The Gym Group, among 1,250 Brits who currently have a gym membership, revealing that lack of time (41%) and lack of motivation (35%) ranked highest as the reasons people are most likely to put off going to the gym.

The findings also showed that 77% find it hard to motivate themselves to go to the gym and 82% admitted they’d like to feel more motivated – with 79% of those claiming someone else pushing them to do so would help. 

When asked what would encourage them to go to the gym more, respondents answered that having a workout buddy was the biggest motivator (37%), closely followed by their gym being closer to their home or work (32%) and having a personal trainer (30%). 

Chris Oliver, former Special Forces Operator and Royal Marine Mountain Leader, said: “We often start the year with good intentions and goals we want to hit, but it’s easy for that motivation to wane as the weeks go on.

While I favour a no-nonsense approach to keep myself accountable, not everyone is receptive to the same style – so I’m buzzing to be working with The Gym Group on this hotline that’ll help everyone stay motivated to hit their fitness goals.”

Jenni Tardiff, Master Trainer, The Gym Group commented: “Sometimes, all you need is a little reminder of the fitness journey you have embarked on.

At The Gym Group we have always tried to break down barriers to fitness and help motivate more people to exercise for their physical and mental health. This hotline will hopefully help meet the needs of every type of gym goer and is sure to help support more members from the couch to the class.”

With off-peak memberships from £13.99 and expert fitness trainers, high-spec kit and 24/7 access, The Gym Group has 233 locations across the UK and over 50% of the population lives within a 15-minute drive of a gym – find your closest gym here.

The Gym Group Dial-a-PT hotline is accessible via this number 020 3996 2804 and is available until Wednesday 31st January.

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