HYROX Stockholm showed how footwear, wearables and elite athletes are reshaping the future of hybrid fitness.
adidas launches the Adizero Dropset Pro, a hybrid training shoe built for HYROX, strength work and fast transitions.
Stormzy and adidas crown London’s top 3v3 players, sending six winners to watch England at the 2026 FIFA World Cup.
Sports Direct opens its first Nordic flagship in Helsinki, marking Frasers Group’s latest move into Finland’s sport retail market.
Stormzy and adidas revive the #Merky FC Cup, with London’s best 3v3 team playing for a FIFA World Cup trip.
adidas Backyard Legends stars Timothée Chalamet, Lionel Messi, Bad Bunny and football’s next generation before FIFA World Cup 2026.
Sabastian Sawe, Yomif Kejelcha and Tigist Assefa rewrite London Marathon history in adidas’ latest Adizero supershoe.
adidas Adizero Adios Pro Evo 3 brings sub-100g ambition, new foam and carbon tech to adidas’ boldest marathon shoe yet.
adidas launches a single shoe service, making footwear more accessible for people living with limb difference.
adidas Hyperboost Edge brings lightweight cushioning, grip and bounce to the super-trainer category without a plate.