Andy DevaneyStormzy and adidas revive the #Merky FC Cup, with London’s best 3v3 team playing for a FIFA World Cup trip.
Lorraine Kellyadidas Backyard Legends stars Timothée Chalamet, Lionel Messi, Bad Bunny and football’s next generation before FIFA World Cup 2026.
Sabastian Sawe, Yomif Kejelcha and Tigist Assefa rewrite London Marathon history in adidas’ latest Adizero supershoe.
adidas Adizero Adios Pro Evo 3 brings sub-100g ambition, new foam and carbon tech to adidas’ boldest marathon shoe yet.
adidas launches a single shoe service, making footwear more accessible for people living with limb difference.
adidas Hyperboost Edge brings lightweight cushioning, grip and bounce to the super-trainer category without a plate.
adidas Adizero Dropset Elite blends race-day speed with gym-day stability for hybrid athletes chasing pace, power and control.
Arsenal and adidas mark five years of No More Red, honouring Tashan Daniel and expanding safe youth spaces in London.
Bad Bunny unveiled the adidas BadBo 1.0 White at Super Bowl LX—his first signature shoe—releasing globally February 9, 2026.
adidas’ Illuminated Episode 4 follows Mikaela Shiffrin through her mother Eileen’s eyes, from prodigy to 100th win.