Andy Devaney
If you thought hydration was as simple as drinking a glass of water, Science in Sport HYDRO+ would like a quiet word. The performance nutrition brand has rolled out a new campaign video for its HYDRO+ Electrolyte Drink Mix, featuring a who’s who of elite athletes reminding us that sweating like a farm animal isn’t enough—you need to replace what’s lost.
The launch film stars Sir Chris Hoy, Eilish McColgan, Sam Warburton and Ojie Edoburun, all proudly sporting their electrolyte credentials while demonstrating that hydration is more than a sports cliché—it’s survival at the sharp end of competition.
At its core, Science in Sport HYDRO+ is a finely tuned cocktail of five key electrolytes and three essential vitamins, blended to stop you from collapsing in a sweaty heap. It’s been designed not just for Olympic heroes but for anyone chasing a PB at the gym, the track, or simply trying to stay sharp on the daily commute. And because SiS knows you’re busy, HYDRO+ comes in single-use sachets that slip into your pocket easier than a pack of mints.
Sam Warburton, who knows a thing or two about pressure from his days as British & Irish Lions captain, was quick to back the product: “As an athlete, proper fuelling and hydration is one of the most important components when it comes to allowing us to perform at our highest level. SiS’s HYDRO+ is an amazing product, allowing athletes to perform when the pressure is on, while keeping fatigue at bay.”
Dan Lampard, Chief Operating Officer of Science in Sport, went straight for the science, warning that dehydration is no small inconvenience: “We created the HYDRO+ as an easy, and convenient way to replace the salts lost through sweat and to keep people hydrated.
The science shows that as little as a 2-3% body mass deficit through fluid loss is enough to adversely affect physical and mental performance during exercise.
“When sweating, fluids and key electrolytes are lost. It’s therefore important to replace both fluids and electrolytes if you want to avoid the effects of dehydration. HYDRO+ has been scientifically formulated to meet the optimal dosage of electrolytes to support your sporting performance, and it’s proven to be one of our most favoured products.”
That’s corporate-speak for: lose too much sweat, and your legs start wobbling like a supermarket trolley with a dodgy wheel. HYDRO+ is designed to put the bolts back on before the whole thing veers into the drinks aisle.
The drink mix is now available via scienceinsport.com, Amazon, and on the shelves of Tesco, Sainsbury’s and Holland & Barrett—handy if you’d rather pick up your electrolytes alongside the weekly shop.
Based in Blackburn since 1992, Science in Sport has made a habit of putting research first, supplying nutrition to over 330 professional sports teams, athletes and institutions worldwide.
Their website doesn’t just flog powders and gels—it also dishes out advice from athletes and nutritionists on how to actually use them without turning your training into a science experiment gone wrong.
In short, Science in Sport HYDRO+ is aiming to prove that staying hydrated isn’t just about quenching your thirst—it’s about keeping your body and brain firing when everyone else is flagging.
