Last updated on October 6th, 2023 at 09:37 AM
In a landmark partnership, Entourage Sport & Entertainment proudly announces the signing of Sir Mo Farah, the legendary British long-distance runner.
Fresh off his final race on home turf at the Great North Run, Sir Mo Farah is poised to embark on a new chapter of his illustrious career with the support of Entourage Sport and Entertainment, who have leading experience in working with global athletes on commercial representation post career.
Sir Mo Farah, a four-time Olympic gold medalist and a six-time world champion, has become a global icon through his unparalleled dedication and remarkable achievements in the sport of athletics.
As he bids farewell to competitive racing, he now looks forward to venturing into the exciting realm of commercial opportunities and partnerships under the guidance of the London based agency.
Paul Brighten, CEO of Entourage Sport & Entertainment said: “We are absolutely thrilled to welcome Sir Mo Farah to the Entourage family. His extraordinary talent, commitment, and magnetic personality has captivated audiences worldwide.
We see enormous potential in harnessing his brand power for exciting commercial ventures. Mo is a true icon, and we are excited to be part of this next chapter in his remarkable journey.”
Sir Mo Farah commented: “I am incredibly excited to join forces with Entourage Sport and Entertainment. As I close the chapter on my competitive racing career, I am eager to explore new horizons in the commercial world, in which Entourage specialise. The Entourage team share my vision and ambition, and I can’t wait to see what opportunities lie ahead.”