Today, adidas reveals the Real Madrid away jersey for the 2021/22 season, introducing a design that represents and combines the pillars of Madrid culture: art, music and people.
Inspired by the iconic Malasaña district, the abstract graffiti graphic has been custom-created by the adidas product creation team and engineered into the fabric of the jersey.
The jersey reflects the creativity and spirit of the fans in the Malasaña area; embodying the character of Madrista creators and encapsulating the grandeza mindset.
A selection of fans and local influencers will tease the jersey on their social media channels ahead of the official launch, showcasing the pride and sense of community in the area.
The Victory Blue base colour of the shirt is complemented by bright pops of Lucky Orange and white to represent the vibrant culture of the capital.
The colours feature on the loop label of the neck – which also incorporates a special art-inspired Real Madrid logo – as well as the sponsor logos and three stripes.
The new jersey is made with PRIMEGREEN, a series of high-performance recycled materials, putting sustainability at the heart of the innovation.
It features the latest in adidas’ temperature regulation innovation, HEAT.RDY – KEEP COOL, which is designed to keep players feeling cool, dry, and confident during play.
The replica shirt offers similar benefits thanks to the inclusion of AEROREADY – FEEL READY technology, keeping fans comfortable and ready as it absorbs moisture for a dry feeling.
The new away jersey will be worn for the first time on pitch by the Real Madrid Women’s team today against Sparta Prague & by the Men’s team on 8th August against Milan.
It will be available to purchase from today via adidas.com/rm, selected adidas stores and the Real Madrid club and online store, as well as selected retailers and fashion stores from 12th August.
For further information please visit adidas.com/football or follow @adidasfootball on Instagram or twitter to join the conversation.