The National Football League in the UK today renewed two exciting partnerships; a three-year extension with Just For Men and a new five-year deal with Virgin Atlantic. The Virgin agreement sees the airline confirmed as the league’s Official Charter Airline Partner in the UK until 2025, while Just For Men will continue to be the Official Hair Care Sponsor of the NFL in the UK.
Just For Men will once again be an official partner of the NFL London Games and will remain at the forefront of the action on gamedays. The brand will be bringing back Beard Cam on the big screens, as well as their TV and digital content series.
Clare Want, Managing Director at Combe International Limited, Just for Men brand owners, said: “We are very excited to renew the partnership between Just For Men and the NFL. Over the last three years it has been exciting to be involved in the growth of the NFL while we increase awareness of products such as Just for Men Moustache & Beard. We experienced great reactions from our brand’s consumers and NFL fans alike.”
Virgin Atlantic will be heavily involved with the NFL London Games. All NFL teams participating in the series from 2021 to 2025 will be treated to charters on Virgin Atlantic’s new A350-1000 aircraft. For their trips to the UK, teams will each be assigned a dedicated aircraft to transport players, coaching staff, ownership, team front office executive staff, VIP guests, football equipment and Gatorade.
During the flight to London, the teams will be served first-class refreshments with menus tailored to suit their diets, along with customised on-board entertainment.
Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic commented, “We’ve always enjoyed a great relationship with the NFL UK and we’re delighted to renew our partnership, carrying their teams and their staff to the NFL London Games for the next five years. The NFL London Games continue to go from strength to strength and we’re delighted to play a part bringing this iconic US sport to the UK.”
Virgin Atlantic, which first became an Official Airline Partner of the NFL in the UK in 2011, has helped ensure the smooth running of 24 regular-season games to date. Just For Men has been a key part of the London Games since 2017. These milestone agreements will aid the continued success of the NFL’s London Games series in the UK.
“We are excited to be renewing our excellent relationships with Virgin Atlantic and Just For Men,” said NFL UK Commercial Director Michelle Webb. “As the new season gathers momentum, we’re delighted to see that these top brands have once again shown their commitment to supporting the growth of the NFL in the UK. Their exclusive packages of rights and activities will ensure our fans and NFL players have a first-class experience at the London Games.”