HYROX has become the fitness world’s favourite way of finding out whether your training plan is sturdy or merely decorative, and now Myprotein has joined the charge as the sport’s official global nutrition partner.
The multi-year alliance brings together Myprotein, one of the most recognisable names in sports nutrition, and HYROX, the fast-growing fitness racing format built around running, functional strength and the sort of effort that makes stairs feel personal the following morning.
From 1st July, the Myprotein PRO x HYROX range will launch online and at HYROX events worldwide, aimed at supporting athletes before, during and after training or competition.
A Global Partnership With Clear Fitness Timing
This is a tidy bit of timing. HYROX has moved from niche endurance-strength curiosity to a global participation sport with serious community momentum. It appeals to runners who secretly enjoy lifting, lifters who pretend to enjoy running, and a vast middle ground of gym-goers who want an event that feels measurable, social and mildly unhinged.
For Myprotein, the partnership places the brand directly inside that ecosystem. Not adjacent to it. Not peering over the fence with a shaker bottle. Inside the race village, the training conversation and the athlete preparation routine.
The new range has been developed for the hybrid demands of HYROX: pre-workout preparation, intra-workout fuelling and post-workout recovery. Those demands are specific. A HYROX athlete needs endurance, power, pacing, repeatability and the emotional maturity not to start too fast because the music is loud and everyone is wearing very serious shoes.
Built With HYROX Athletes In Mind
The range has been shaped through research and development, with input from HYROX athletes Graham Halliday and Jake Dearden. That matters because hybrid fitness is not always well served by generic performance language.
A HYROX race asks awkward questions of the body. Can you run repeatedly under fatigue? Can you push and pull heavy sleds without your technique leaving the building? Can you recover enough between stations to avoid turning wall balls into a public act of negotiation?
The nutrition requirement is therefore not simply about energy. It is about strategy. The aim is to help competitors think more clearly about how they prepare, fuel and recover across the full rhythm of training and race day.
The Myprotein PRO x HYROX Range
The launch includes a series of products designed for different stages of the performance cycle.
The named products are:
- Myprotein PRO x HYROX: THE Re-Fuel Bar (Salted Caramel) RRP £27.99
- Myprotein PRO x HYROX: THE Recovery (Orange and Mango) RRP £34.99
- Myprotein PRO x HYROX: THE Energy Gel (Raspberry Lemonade) RRP £24.99
- Myprotein PRO x HYROX: THE Pre-Workout Gel (Sour Cherry / Green Apple) RRP £19.99
Products will be available individually, while the complete HYROX bundle is priced at £79.99.
The point is not simply to add another logo to another packet. The commercial logic is that HYROX competitors are already thinking in phases: training block, taper, warm-up, race execution and recovery. Myprotein is now trying to occupy that full journey.
Why The Partnership Fits The HYROX Moment
HYROX has done something clever in a crowded fitness market. It has made suffering organised, repeatable and strangely attractive. Unlike some endurance events, it is not hidden away on remote roads or mountain trails. It takes place in arenas and exhibition halls, where the atmosphere is part competition, part gym floor, part group therapy session with timing chips.
That visibility gives partners a strong platform. Athletes are not just buying into an event; they are buying into a format, a community and a training identity.
Neil Mistry, CEO of THG Nutrition, said: “The HYROX brand is so closely aligned to our own, that this partnership has felt organic since our initial partnership launch back in January,”
“Since then, we have brought our product range to life through each of the European HYROX events this season, and we are now thrilled to announce we are the exclusive global nutrition partner.
“The collaboration between Myprotein and HYROX champions our mutual passion for the empowerment of fitness communities, and a fitness ethos that is transformative and inclusive for everyone wanting to push themselves further, wherever they are on their fitness journey.
“This new launch is the natural next step in this hybrid space, encompassing all elements of training, from pre-workout through to recovery.
Our brand expertise, alongside that of the team at HYROX, plus the insight from the HYROX elites, has allowed us to develop this unique offering.”
A Race-Day Strategy, Not Just A Gym Bag Extra
For athletes, the most useful part of this launch may be the attempt to frame nutrition as part of race planning rather than an afterthought.
HYROX rewards consistency. The winner is rarely the person who behaves like a caffeinated Labrador in the opening kilometre. The format punishes poor pacing, weak transitions and badly judged fuelling. That is where a structured pre, during and post-race approach becomes relevant.
Christian Toetzke, Co-Founder of HYROX, said:
“Partnering with Myprotein to provide HYROX competitors with the nutrition they need pre, during and post-race is a direct response to our commitment to supporting our athletes at all levels.
Our new hybrid fitness products will enable HYROX athletes to take an informed and personalised approach to their race day strategy, helping them perform and feel their best. We’re proud to take this step to support athletes with their nutrition journey.”
It is a sensible message for a sport built around participation as much as podiums. HYROX has elite athletes, certainly, but much of its energy comes from everyday competitors trying to beat a time, finish their first race or prove that their training has more substance than their social media captions.
Myprotein Moves Deeper Into Hybrid Fitness
For Myprotein, the move strengthens its position in a fitness category with obvious growth potential. Hybrid training has become a defining trend because it refuses to choose between strength and endurance. It is not bodybuilding. It is not pure running. It is not CrossFit, though it occasionally borrows the facial expressions.
The HYROX audience is broad, motivated and highly engaged. It includes competitive athletes, ambitious amateurs, gym communities, personal trainers and first-time racers. That gives Myprotein a route into a market where nutrition has practical relevance rather than decorative appeal.
The fact that the range will be available at HYROX events worldwide also matters. This is not just an online launch hoping to be discovered between protein powders and discount codes. It will sit where the audience is already sweating, competing and making promises about how next time they will definitely train sled pulls properly.
Where Athletes Can Find The Range
The Myprotein HYROX line launches on 1st July through Myprotein HYROX products and at HYROX events worldwide. Athletes can also use HYROX Find My Race to check upcoming event dates.
As partnerships go, this one feels less like a corporate handshake and more like a logical joining of two fast-moving parts of modern fitness. HYROX supplies the format, the community and the controlled chaos. Myprotein supplies the fuelling platform.
For everyone else, it is another sign that fitness racing has grown well beyond the novelty stage. HYROX is no longer just something your alarmingly enthusiastic friend mentions over coffee. It is becoming a global sport with commercial gravity, athlete pathways and a race-day culture all of its own.
And if that culture involves willingly signing up for sled pushes, wall balls and public discomfort, at least now there is a recovery drink waiting at the other end.
