Andy Devaney
If there’s one thing Matchroom Boxing knows, it’s how to pick a fight. And this time, they’ve teamed up with a brand that packs just as much punch outside the ring — The Ten Percent Club, a fast-rising name in elite sports supplements that’s now the official supplement partner of Matchroom Boxing.
The partnership kicks off next Saturday in East London with Matchroom’s Fight Day 5k — the running warm-up act for ‘The Ring: Unfinished Business’ at Tottenham Hotspur Stadium. Hundreds of fans will pound the pavement before watching professionals punch each other senseless. Balance, as they say.
But this isn’t some hollow handshake and hashtag partnership. The Ten Percent Club will fuel Matchroom’s travelling army of trainers, fighters, and over-caffeinated staff who bounce from one corner of the globe to the next. Eddie Hearn, never shy of a gym selfie, swears by the stuff.
“We’re delighted to announce this new partnership. Personally, their supplements have helped me immensely within my own wellbeing. Since taking The Ten Percent Club products, it has completely changed my recovery for the better.
I’m training every day and now I feel like I can suitably take on the world! It was a natural fit to bring The Ten Percent Club on board here as our Official Supplement Partner at Matchroom. This is a really exciting collaboration.”
That’s the Matchroom Boxing boss himself — sounding like a man who’s swapped post-fight hangovers for protein shakes and a 6 am run.
A Club Built on Sweat, Science, and Stubbornness
The Ten Percent Club was born in 2022, the brainchild of Luke O’Reilly, who decided to combine his engineering background with a sportsman’s obsession for squeezing out every last ounce of performance.
O’Reilly wasn’t just tinkering with blueprints anymore — he was building bodies that run smoother, recover faster, and stay in the fight longer. And it worked.
“The partnership aligns immaculately. Matchroom Boxing is recognised globally and that’s where my ambitions lie with the brand,” said O’Reilly.
“The fact this partnership has happened so organically is testament to the products we offer. Eddie and Kai Peacock, Matchroom’s Head of Wellbeing, tried these products off their own back and witnessed just how effective they are, and how they positively affected their lives.
That’s why they reached out and wanted to discuss a partnership. I’m sure Matchroom had a long list of popular ‘larger’ supplements brands ready to partner, but they chose us and that’s the biggest compliment we could be paid.”
That’s not just marketing talk — it’s the story of a small British brand punching well above its weight. And in true Matchroom Boxing fashion, it’s the underdog who’s come out swinging.
Fuel for the Fighters and the Faithful
The partnership means more than branding rights and product boxes with logos on them. The Ten Percent Club will now support not only Eddie Hearn’s wellness crusade but also the entire Matchroom HQ crew, ensuring everyone from the fighters to the people behind the fight posters stays in fighting shape.
With joint video content, social collaborations, and live event tie-ins already on the cards, expect to see plenty more of The Ten Percent Club logo at future Matchroom Boxing events — probably somewhere between the sweat, the swagger, and the spotlight.
Because when two outfits obsessed with performance link up, it’s not just business — it’s personal. And it’s only fitting that this partnership started the way all the best fights do: with respect, hard work, and a shared goal to go that extra ten percent.
For more on The Ten Percent Club, visit tenpercentclub.net or follow @thetenpercentclub_ on Instagram.
