Last updated on June 2nd, 2022 at 11:14 AM
Liverpool FC has unveiled its new, bold, no-nonsense, Nike home kit for the 2022-2023 season, which is available to pre-order from today.
Inspired by the attitude of ‘Scouse solidarity’ the fresh design reflects the mentality of its people, a mentality that makes Liverpool truly unique.
With jersey prices frozen from last season, the all-red home shirt features intricate YNWA detailing on the sleeve cuff, representing the resilient bond between the fans and the club.
On the reverse of the jersey, the 97-emblem encased by the eternal flames sits proudly at the nape of the neck in memory of those children, women and men who lost their lives at Hillsborough.
The change from 96 to 97 is in recognition of Andrew Stanley Devine, the 97th person unlawfully killed as a result of the Hillsborough disaster.
The home kit reveal video features a variety of LFC faces. Reds’ boss Jürgen Klopp unleashes his trademark fist pump alongside men’s team players – club captain Jordan Henderson, Virgil Van Dijk, Trent Alexander-Arnold, Curtis Jones, Luis Diaz, Alex Oxlade-Chamberlain and Ibrahima Konate. Representing LFC Women are Manager Matt Beard along with players Missy Bo-Kearns, Taylor Hinds and Leighanne Robe.
The campaign video also includes Scouse musician Kieo (Boss Nights) and local boxer Natasha Jonas with Liverpool band Stone supplying the soundtrack.
Liverpool FC captain, Jordan Henderson, added: “We’re all so proud to wear the Liverpool FC jersey and be part of the swoosh family. We know exactly what this jersey means to our fans, and we can’t wait to run out in it at Anfield.”
The Nike kit is sustainably made, with on-the-pitch and replica jerseys constructed with 100% recycled polyester fabric, which is made from recycled plastic bottles.
Plastic bottles are collected, cleaned and melted down to produce a high-quality yarn for manufacturing and is part of Nike’s wider Move to Zero initiative, with football apparel leading the way in sustainability, and in line with Liverpool FC’s The Red Way initiative.
The club has introduced a new LFC name and number style for the back of shirt, which also takes inspiration from the city, with a contemporary take on Liverpool’s historic street signs. The product is printed with water-based inks as a more sustainable option and will be worn for cup competitions and friendlies.
The home kit will be available in men’s, women’s and junior sizes, and in a match and stadium version. Jerseys can also be personalised with Premier League name and number or Women’s Super League name and number. The Women’s Super League patch will be available in June when a new design is revealed.
As with previous seasons, the club is offering a 10% discount off the price of the home shirt to all LFC official members and season ticket holders.
This is also available for UK key workers via Blue Light and Network. More information on eligibility and how to redeem the discount can be found here.
The clubs 22-23 home training and lifestyle collection will be launched with the kit on Thursday 19 May. The home goalkeeper kit will be available later in May, more details to follow.