Lady Eliza Spencer launches Lala V Rosé at Hackstons Knightsbridge, bringing her Provence-made wine to the UK for £27.
Lady Eliza Spencer’s Lala V Rosé has arrived in Britain with an appropriately Knightsbridge sort of entrance: a summer party, a luxury drinks merchant and a bottle of pale Provençal pink priced at £27.
Yet beneath the polished launch at Hackstons sits something rather more personal than another celebrity-adjacent addition to the drinks cabinet.
The name comes from Spencer’s childhood; the project was created with her fiancé Channing Millerd, and the couple already know where some of the bottles are going next: their wedding.
For Lala V, the Hackstons launch is the point at which a private idea becomes a public product. The Côtes de Provence rosé is now available exclusively through the retailer in the UK, both at its Knightsbridge store and online.
That is the commercial story. The better story begins with a brother who could not pronounce Eliza.
The Family Story Behind Lala V Rosé
Luxury brands can spend uncomfortable amounts of money inventing provenance. Spencer had hers waiting in the family archives.
“My brother Samuel couldn’t pronounce Eliza when we were little, so he called me “Lala”, and it became a family nickname that has stayed with me ever since. The “V” is for Victoria, my middle name and also my mother’s name, but it also represents vie, meaning “life” in French, which feels so fitting for everything Lala V is about – enjoying life and celebrating beautiful moments.”
It gives the brand a personal thread that is difficult to manufacture convincingly. Lala V is not simply Spencer lending her name to somebody else’s bottle. She and Millerd created the project together, drawing on the familiar pleasures of travel, restaurants, long lunches and rosé.
There is, admittedly, no shortage of lifestyle brands promising sunshine in liquid form. The difference will ultimately be decided in the glass rather than on a mood board.
Spencer is at least clear that the wine came first.
“Lala V really came from a shared dream between my fiancé Channing and me. We both love rosé, but also everything that surrounds it – travelling, beautiful food, long lunches in the sunshine and bringing the people you love together. We wanted to create something elegant and special, but still fun and never too serious.”
That last part matters. Rosé has spent years performing the peculiar trick of becoming increasingly premium while remaining, at its best, one of the least ceremonious wines to drink.
Why Lady Eliza Spencer Chose Provence
Provence was the natural home for the project, according to Spencer, with its established reputation for rosé central to the couple’s plans.
“For us, Provence was always going to be the home of Lala V. It has such an incredible history and reputation for producing beautiful rosé, and we wanted the wine itself to be authentic and of the highest quality.”
The finished Lala V Côtes de Provence Rosé is described as pale pink with salmon-toned reflections, with ripe peach and citrus on the nose. The palate is billed as smooth and fresh, finishing softly.
Those are classic signals for the category, and deliberately so. This is not a bottle apparently interested in frightening the horses. Its positioning rests on refinement, familiarity and occasion rather than vinous eccentricity.
At £27, however, it sits firmly in premium territory. Pretty packaging and a famous surname may open the door; repeat purchases tend to require rather more persuasive evidence.
Hackstons Gives Lala V Its London Address
For the UK launch, Lala V has partnered exclusively with Hackstons, the luxury drinks retailer and whisky cask specialist in Knightsbridge.
Hackstons founder Alphie Valentine said: “Lady Eliza has created a truly exceptional rosé that perfectly reflects the elegance and quality both our brands represent.
We’re delighted to exclusively launch Lala V at Hackstons with a summer party befitting the occasion, and look forward to introducing our customers to a wine that celebrates the very best of Provence, craftsmanship and modern luxury.”
“We are also so happy to be enjoying Lala V with beautiful Josephinenhütte glasses. They really are the most exquisite glasses and make every glass of rosé feel that little bit more special. We are so grateful for all their support and for being such a wonderful friend to Lala V and part of our journey”
There is some logic to the pairing. A new rosé built around premium positioning was unlikely to make its British entrance beneath supermarket strip lighting and a yellow promotional sticker.
Spencer described the launch as an important moment for the business.
“The launch at Hackstons was incredibly special. London is home for us, so celebrating Lala V in Knightsbridge and seeing it stocked at Hackstons feels like a real milestone. It’s one of those moments where everything suddenly feels very real.”
The relationship also gives Lala V a specialist retail setting rather than simply another product page competing for attention online. For a brand selling an idea of occasion alongside the wine itself, environment counts.
Channing Millerd’s Role Goes Beyond the Bottle
Although Spencer is the most recognisable name attached to Lala V, she repeatedly frames it as a joint project with Millerd.
His involvement has extended across the brand’s visual presentation, including the bottle, logo, website and wider identity.
“I genuinely couldn’t have done it without Channing. We created Lala V together and our strengths really complement each other. Channing has an incredible creative eye and designed everything from the bottle and logo to the website and visual identity. He’s also very good at keeping me calm when I start worrying about every little detail!”
It is a revealing detail. Spencer has previously worked with established fashion and luxury brands; Lala V puts her on the less forgiving side of the equation, where the decisions belong to you and so, inconveniently, do the consequences.
She describes building something from scratch as markedly different from collaborating with established names. That shift — from ambassadorial association to ownership — makes Lala V more interesting than a routine drinks endorsement.
From Knightsbridge Launch to the Couple’s Wedding
The clearest sign that the rosé is woven into Spencer and Millerd’s personal life may be its next significant engagement.
“We absolutely cannot wait to have Lala V at our wedding and share it with all of our closest family and friends. It’s such a special part of our story together, so having it there to celebrate with everyone we love will mean so much to us.”
There are grander distribution strategies, certainly. Few are quite so difficult for the founders to forget.
The couple say they intend to grow Lala V carefully while retaining the character that prompted them to create it. That may prove a more demanding exercise than the launch party. Luxury drinks brands live in a crowded world where attractive bottles, aspirational photography and Mediterranean references arrive by the crate.
Lala V at least enters it with a recognisable story: a childhood nickname, a family connection, a couple building something together and a wine intended for actual tables rather than merely immaculate photographs of them.
A bottle costs £27 through Hackstons. The branding may speak fluent Knightsbridge, but its real test begins somewhere much simpler: chilled, opened and poured.
