Last updated on September 28th, 2023 at 01:06 PM
Heritage rugby brand, Canterbury of New Zealand, are teaming up with Scottish rugby star Kenny Logan, as they donate clothing for a charity challenge with a difference.
Starting on the 1st October, Kenny and a team of celebrity friends will undertake a gruelling 700 mile walking and cycling challenge from Murrayfield Stadium, Edinburgh, to the Stade de France, Paris.
Kenny will be accompanied by TV stars including football legend Ally McCoist, actor Jamie Bamber, television and radio presenter Kirsty Gallacher, adventurer Jason Fox, and the former Wasps back’s wife and television presenter Gabby Logan.
Kenny’s Challenge will raise vital funds for the My Name’5 Doddie Foundation, supporting research into Motor Neurone Disease (MND).
With a shared goal of creating a world made stronger by sport, Canterbury, Berghaus, and Endura are committed to giving more people the chance to live a healthy, active lifestyle. The brands are calling on peers in the sports industry to join them in supporting the cause and help create a world free of MND.
Canterbury, alongside outdoor brand Berghaus, and Scottish cycling brand Endura will help support the epic journey via clothing donations.
The three companies, which are part of the global brand management company Pentland Brands, will donate products to support the celebrities during their gruelling 700-mile journey.
The business will also fundraise by encouraging employees to take part in a 700-mile virtual challenge alongside the celebrities, donating funds to the charity for every hundred miles covered.
The challenge is undertaken in memory of Doddie Weir OBE, one of rugby’s most recognisable personalities. After earning 61 caps for Scotland and representing the British & Irish Lions in 1997, Doddie revealed he was suffering from Motor Neurone Disease in 2017. The challenge marks the first Rugby World Cup tournament since he sadly passed away in November 2022.
Supported by World Rugby and in memory of Doddie’s incredible legacy, the challenge team will deliver the match ball to the final pool B game at the Rugby World Cup, Ireland vs Scotland, on the 7th October.
Charlotte Cox, regional president – EMEA, Pentland Brands, says: “Everyone can take inspiration from Doddie’s sporting career and the unrivalled legacy that he’s left behind.
As a business that helps millions of consumers live healthy, active, sustainable lives, we’re proud to support Kenny in his quest to raise vital funds and create a world free of MND. We’re calling on our peers, retailers and partners in the sports industry to join us in supporting this incredible cause.”