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Unveiling Majestic Elegance: J.Lindeberg’s Exclusive Tribute to Augusta

viktor hovland the masters

J.Lindeberg is set to release the second drop of the exclusive Tour Collection, a tribute to one of golf’s most prestigious events, that will be worn by the brand’s ambassadors on the PGA TOUR.

The 2024 Augusta Tournament, marking its 88th edition, is a highlight of the golfing year that offers a mix of storied tradition and competitive excellence. 

Reflecting the majesty of Augusta National, the second drop is released in time for the tournament and will be worn by the ambassadors Viktor Hovland and Camilo Villegas.

The design takes inspiration from the lush azalea flowers lining the iconic 13th hole, featuring a sophisticated palette of black, grey, and red, accented with a distinct tropical print. 

The limited-edition pieces bridge modern sophistication and functional excellence, and use stretchy, moisture-wicking, and fast-drying fabrics that are certified by either OEKO-TEX® or bluesign®. 

“This capsule is a modern, edgy take on the traditional aesthetics of The Masters, and is engineered from innovative fabrics for top performance, mirroring the excellence the tournament stands for,” says Neil Lewty, Chief Creative Officer.

The capsule collection will be available exclusively at selected J.Lindeberg stores and online from April 8th.