Last updated on April 14th, 2023 at 02:45 PM
HYROX will launch two new races, one in Melbourne (August 26th) and one in Sydney (date TBC) and has selected BFT Training as the Exclusive Gym Partner for HYROX in Australia, with HYROX training incorporated into all 169 BFT franchises in the country.
“We can’t wait to see the positive growth from this partnership for both brands, with HYROX participants training in BFT studios around the world and our BFT communities participating in HYROX events!” –Cameron Faloon Founder BFT
Launching in season 23/24, Australia is a key international growth target market for HYROX and one in which the brand foresees significant growth opportunities in the fitness-conscious population.
HYROX has grown significantly in the past 12 months internationally, with new markets announced in Hong Kong, Italy, Ireland, Scandinavia and Spain and an increase of over 100% participation globally.
“We are excited to take the next steps in HYROX’s international expansion and bring the world series of fitness racing to new audiences around the globe.
As part of this effort, we are thrilled to partner with BFT, known for being one of the most advanced training methodologies, which will act as HYROX Training Centers in Australia, Europe, and Asia.
“Together, we can inspire athletes worldwide to push their limits and give their training a purpose – their next HYROX race”. Christian Toetzke, founder and CEO of HYROX.
As the Exclusive Gym Partner for the region, BFT Training will run dedicated HYROX training days and classes as part of its unique programming structure, with all 169 franchises completing the same workout on the same day.