Lorraine Kelly
Hyperice has decided that recovery deserves a runway of its own. The global leader in high-performance wellness technology is partnering with London’s luxury hotspot The BoTree to roll out an exclusive recovery suite on 17–18 September, just ahead of the UK and European launch of the Nike x Hyperice Hyperboot on October 2.
Forget cucumber water and scented candles—this is recovery with attitude. Guests invited into The BoTree’s sanctuary will test-drive the latest Hyperice technology, including the much-hyped Hyperboot, while fashion week swirls around them outside.
A Recovery Runway
Timed to coincide with London Fashion Week’s opening days, the collaboration isn’t just about lounging in luxury. On 17 September, trainers will hit the pavement for a 5km run led by Courtney Fearon and Tess Glynne.
Once the sweat is dealt with, runners will return to The BoTree where the hotel’s event space—known simply as 77—will be transformed into a high-energy recovery lounge. Think recovery stations, DJ beats, and curated refreshments courtesy of Cadence and Roley’s.
Steph Smith, VP of Marketing at Hyperice, summed it up: “We’re excited to partner with The BoTree over London Fashion week to bring a premium recovery experience to life. This partnership is about redefining what and where recovery can look and feel like.”
Where Wellness Meets Luxury
For The BoTree, the partnership is another opportunity to cement its reputation as a luxury destination with a conscience. Reena Pabari put it bluntly: “Vibrant connections are at the heart of The BoTree. Our spaces are designed to bring bold visions to life.
Working with Nike and Hyperice is part of our commitment to conscious choices that create stand out collective energy in our spaces.”
The pairing makes sense. Hyperice has long been about pushing boundaries in performance recovery, while The BoTree specialises in hosting moments that mix community, creativity, and luxury. Together, they’re turning what could have been a simple product launch into a living, breathing experience.
Looking Ahead
With the Nike x Hyperice Hyperboot hitting shelves on October 2, this London Fashion Week activation is more than a teaser—it’s a statement that recovery is no longer an afterthought. It belongs in the same conversation as performance, style, and culture.
Those keen to be among the first to shop the new Hyperboot can head to nike.com or hyperice.com.
