Andy Devaney
Hackstons, the luxury whisky specialist making waves in both asset ownership and premium retail, has been shortlisted for Newcomer of the Year at the prestigious Drinks Retailing Awards 2026. For a business that only opened its flagship store in Knightsbridge in August 2024, it’s a bold statement of intent—and one that confirms Hackstons is no ordinary bottle shop.
The Newcomer of the Year category is reserved for retailers who refuse to play it safe. It celebrates innovation, entrepreneurial spirit, and businesses capable of shaking up a market that doesn’t exactly welcome change with open arms.
Hackstons has earned its nod by doing exactly that. Beyond its curated range of fine and rare whiskies, wines, and spirits, the Knightsbridge store has become a hub for collectors and enthusiasts who want more than just a purchase—they want an education, an experience, and perhaps even a gateway into the murky but alluring world of tangible asset ownership.
Inside the store, customers can take part in immersive tastings, private events, and specialist sessions designed to lift the curtain on the craftsmanship and investment potential behind luxury drinks.
The approach has worked. While nearly 20% of new businesses collapse within their first year, Hackstons has not only weathered the storm but thrived, marking its first anniversary in Knightsbridge while entering its fourth year in business overall.
“To be shortlisted for Newcomer of the Year after just twelve months trading is an incredible honour,” said Alphie Valentine, Co-Founder and Director at Hackstons. “From day one, our vision was to create more than just a store, we wanted to build a space that educates, inspires, and redefines what luxury drinks retail can be.
This recognition is testament to the passion of our team, the trust of our clients, and the partnerships we’ve built along the way. We’re proud of how far we’ve come and this nomination shows Hackstons is only just getting started.”
The winners of the Drinks Retailing Awards 2026 will be revealed on 3rd February 2026 at The Dorchester, Park Lane, London—a suitably grand stage for one of the UK’s most competitive categories.
For those keen to explore the Hackstons experience, the Knightsbridge store remains open to collectors and newcomers alike, while the full range is available online at www.hackstons.com.
