Ben Court
If you’ve ever watched HYROX and thought, “I’d like a piece of that madness—preferably without the lactic acid,” Centr has heard you loud and clear. Centr, the official equipment provider of HYROX, is rolling out a new limited-edition collection at the Phoenix Major, unveiled for the first time during the Elite 15 races on Thursday, January 29th—because nothing says “souvenir” like the same kit used by people who treat suffering as a hobby.
A debut on the race floor, then a blink-and-you’ll-miss-it pre-sale
The Centr x HYROX Limited Edition PHX_26 Official Competition Products will debut live on the race floor, before opening to the wider community via a limited pre-sale window after the men’s elite race. In plain English: you’ll get a rare chance to buy a fresh version of the competition-grade equipment you’ve seen the sport’s sharpest operators using when it actually matters.
Fans can sign up January 21st–29th for priority access, with the pre-sale going live on January 30 between 9–11 AM PST. If there’s still stock left after that two-hour sprint, the general on-sale begins at 12 PM PST on January 30th.
Designed like a “moment in time” you can put in your garage
Centr isn’t pretending this is just another batch of gym gear. The collection is positioned as a set of cultural artefacts—yes, really—built to celebrate a key moment in the sport’s rise. The look is a sleek white-and-black colourway that nods to the Elite 15 athletes competing in Phoenix.
And because HYROX fans love a collector’s angle almost as much as they love a split time, each item comes with a PHX_26 mini poster, individually numbered. The artwork is by Phoenix-based artist Lucinda Hinojos, who has previously worked with the likes of the NFL, Arizona Cardinals, WNBA, and more—making this less “freebie flyer” and more “frame it next to your medals and pretend you’re organised.”
Bridging the gap between the elite and everyone else who’s merely mortal
The underlying pitch is simple: bring what the pros use closer to the community, without watering down the seriousness of competition. Centr’s deeper role in HYROX is about connecting elite performance with participation—letting everyday athletes train with equipment built with “true competitive intent,” while still keeping the spotlight where HYROX wants it: on the Elite 15 and the racing itself.
Centr CEO Andrew Sugerman commented on the launch: “Sport is more than something you just watch, it’s an experience that extends beyond the competition itself. The theatre of sport extends beyond the race floor into training and preparation, something which we get unique access to in HYROX. The equipment these star athletes use both in training and competition matters; it’s what allows for a true expression of their fitness and, in turn, the quality of the racing. That’s why we wanted to create something for the community that allows them to be a part of the Elite races, connecting to their favourite HYROX athletes from across the world”.
HYROX co-founder and CEO Christian Toetzke framed it as a fan-access initiative that doesn’t mess with the product on the floor: “The Elite 15 represent the highest standard of HYROX racing, and our global partnership with Centr equips these athletes with the tools to train and perform. This initiative celebrates those elite athletes and the environments in which they compete, while giving the wider community a closer connection to elite performance. It’s a meaningful step forward in how we build engagement around HYROX without compromising what makes the competition special, and Centr deeply understands this mission.”
Key dates and times (because missing the window will sting)
- Reveal: Elite 15 races, Thursday, January 29th (Phoenix Major)
- Sign-up window: January 21–29
- Pre-sale: January 30, 9–11 AM PST
- General sale (if stock remains): January 30, 12 PM PST
What this signals for Centr—and for HYROX fans
For Centr, this is more than a logo on a banner. It’s a statement of intent: build equipment that respects how hard HYROX racing is, then give the broader community a direct line to that standard—without turning the Elite 15 into a marketing prop. For fans, it’s the chance to own a tangible slice of Phoenix Major week, complete with numbered artwork that’s likely to become a talking point the moment it lands on someone’s shelf.
Link to pre-sale sign up HERE.
FAQ
When does the Centr x HYROX PHX_26 limited edition collection launch?
The collection is revealed during the Elite 15 races on Thursday, January 29th, with pre-sale access on January 30.
How do I get pre-sale access to the Centr x HYROX limited edition equipment?
Fans can sign up January 21–29 to gain priority access to the pre-sale on January 30.
What time is the pre-sale for the Centr x HYROX PHX_26 collection?
Pre-sale goes live on January 30 between 9–11 AM PST.
When does the general public sale start?
If limited edition equipment is still available, it goes on-sale to the general public from 12 PM PST on January 30th.
What is included with each limited edition item?
Each item is accompanied by a PHX_26 mini poster, individually numbered as part of the limited-edition release.
