HYROX and F45 expand globally with 12 events, deeper gym integration and a bigger race-weekend presence in 2026.
Heritage Games arrives at The Piece Hall, turning Halifax’s Georgian landmark into a bold new stage for modern sport.
Peloton backs the Hackney Half Marathon with cross-training, run clubs, recovery support and race-day energy in East London.
Trevoh Chalobah joins Reebok as the brand ramps up its return to elite football.
HYROX upgrades affiliate training with a smarter, scalable platform built for coaches, gyms and global consistency.
Cheltenham Festival fever hit Paddington as Fairplay Exchange turned train fares into free bets before racing’s biggest week.
Frances Tiafoe unveiled lululemon’s ShowZero kit at Indian Wells, blending style, innovation and match-day confidence.
Boxing News and KRONK unite in a heritage-rich partnership built on storytelling, legacy and boxing’s most famous gym.
Wolf Run turns 15 with mud, obstacles, family spirit and thousands returning to the wild each year.
World Athletics unveils a global fan contest with a Budapest finale and a VIP meeting with Usain Bolt.