OMEGA’s 4th generation Planet Ocean collection debuts seven redesigned dive watches with upgraded cases, bracelets and performance standards.
FLANNELS launches HiiCLUB Leeds, a 5,000-square-foot fitness and recovery club blending fashion, performance and wellness in its flagship.
adidas and Patrick Mahomes unveil Team Mahomes NIL cohort and “Too Cold” uniforms, empowering Texas Tech student-athletes today.
Speedo launches HyperSpark: entry-level Fastskin tech, dual-layer compression, World Aquatics-approved, adult and junior sizes.
The Women’s Sports Store launches as the UK’s first female-focused hub for sportswear, nutrition, and performance education.
adidas releases ‘LA PREPARACÍON AMERICANA’, a cinematic short celebrating freedom, flair, and football ahead of FIFA World Cup 2026™.
Nike ACG launches Lava Loft, a 10oz, 700-fill trail down jacket blending AeroLoft venting with ExpeDRY insulation technology.
Nike’s Eliud Kipchoge collection drops with Alphafly 3 EK, apparel, bold colors, shared legacy—No Human Is Limited message.
OMEGA marks 100 days with a Speedmaster honouring Milano Cortina 2026: winter-styled dial, Co-Axial calibre, 52-hour reserve, timing.
Bad Bunny’s Adiracer GT and Motorsport Collection with Mercedes-AMG launch November 2025, fusing racing heritage and street style.