Last week, sports company PUMA hosted a beach cleanup in Oahu, Hawaii, following a photoshoot with PUMA ambassador and activist Cara Delevingne.
Cara and members of a local organization teamed up to clean Kahana Bay Beach. Together, Cara and the volunteers removed debris including microplastics, fishing nets, ropes, and more.
“We were lucky to use this beautiful island for our photoshoot,” said Cara. “It felt natural to give back and leave the beach cleaner than we found.”
PUMA is committed to making its entire product range better by using more sustainable and innovative materials across all of its products.
The company has set itself ambitious targets, the 10FOR25, to constantly improve its sustainability performance in all areas including climate action, circularity, plastic, and oceans.
During the beach cleanup, Cara showed off pieces from her Exhale collection, created in partnership with PUMA.
The Exhale collection uses eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions.
The collection is available now on PUMA.com, PUMA stores, and retailers worldwide.