Sports Direct opens its first Nordic flagship in Helsinki, marking Frasers Group’s latest move into Finland’s sport retail market.
Hidde Weersma’s London record turned PUMA’s HYROX racer from clever concept into proven weapon.
PUMA Velophasis blends 2000s running heritage with modern cushioning, mesh comfort and bold Y2K sneaker style.
PUMA and Represent launch a terrace-inspired collection featuring reimagined icons like the King Indoor and Super Team in minimalist, premium style.
PUMA extends its HYROX partnership until 2030, signs three elite athletes, and cements role as fitness racing leader.
Three-time MMA world champion and PUMA Ambassador Joanna Jędrzejczyk shares her vision of mixed martial arts, as part of PUMA’s “Only See Great” platform.
INTERSPORT teams with PUMA as HYROX’s official 2025 title partner, offering in-store pre-registration and exclusive NITRO™ performance footwear.
Join Colin Jackson on the PUMA Go Wild Podcast as he engages Usain Bolt in a lively discussion of Olympic glory and resilience.
The new PUMA London Flagship Store on Oxford Street offers personalisation and a unique blend of sports and street style.
Rihanna FENTY x PUMA: A Fresh Reinvention of Classic Style