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The DNA Of Discovery – Jack Wolfskin And Bear Grylls Join Forces

bear grylls talks to camera crew

In March, outdoor apparel, footwear, and equipment company Jack Wolfskin made further waves in the outdoor community with their announcement of an exciting new partnership. The company has teamed up with renowned adventurer, bestselling author, and BAFTA and Emmy award-winner Bear Grylls.

As part of this collaboration, Grylls will be joining the Jack Wolfskin Discovery Team. This team is made up of passionate explorers, researchers, educators, and creatives who share a deep connection with the outdoors. As an avid adventurer himself, Bear’s addition to the team is sure fire way to bring an extra wealth of knowledge and expertise to the table.

What’s particularly fascinating about this partnership is the clear alignment between both brands. Jack Wolfskin is all about discovery and enhancing outdoor experiences, with a design ethos that emphasizes progressive innovation, German precision, and a feedback loop for continual improvement.

Grylls, with his lifetime of experience testing himself in the wild, perfectly embodies these values and ideals. It’ll be exciting to see what kind of adventure and creativity this partnership will bring to the outdoor community.

Grylls is a distinctive personality of the outdoor community, whose TV shows have been viewed by over a billion people worldwide. He is known for his breathtaking adventures, survival training, award-winning tv programs and bestselling books.

Since his childhood, he has practised martial arts and was part of a special unit of the British Army for three years. During this time, he perfected his survival skills, preparing for adventures that pit him against the most challenging forces of nature.

For Grylls, adventure and discovery mean a continual push to explore unknown places, new challenges and original endeavours.

 “Jack Wolfskin is one of the most dynamic but approachable brands in the outdoor space with long-lasting apparel that will benefit anyone who heads outdoors,”

Grylls said. “I share their commitment to empowering more people to experience their own personal adventures and to build a greater appreciation of the wild places and our wider society. This is going to be an amazing adventure to collaborate with such an experienced, dedicated and entertaining crew. I’m ready!”

“Both brands want to create curiosity, transfer knowledge, encourage action and enable adventures for everyone”, said Mokhtar Benbouazza, Vice President of Marketing.

The modern way of living and working has gradually separated people from their relationship with the natural world. The average American spends 93 % of their time indoors.

In Europe, children play outside at half the rate of their parents before them. Benbouazza continues, “At Jack Wolfskin, we want to tackle these issues and work with Bear and his team to encourage young people to spend more time outdoors and develop key life skills.”

Together, both brands want to contribute to a more conscious way of life that is closely connected to nature.

“Bear has made it his calling to explore the unknown and share it with the world,” said Richard Collier, CEO of Jack Wolfskin.

“He’s a perfect fit for Jack Wolfskin’s „We Live to Discover“ mantra focused on educating and inspiring all people to have meaningful experiences in the outdoors with their friends and families in a global effort to rewild the world’s natural places, species and human spirit.”

Visit Jack Wolfskin’s digital home to get inspired through Grylls’ projects and meet the entire Discovery Team.

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