Today is the beginning of an ongoing international partnership that will see adidas and Peloton in a journey to transform sport.
With Peloton’s innovation in fitness, technology, and media, and our legacy in co-creation adidas are joining forces to further foster a sense of community and acceptance, while empowering people to be the best version of themselves.
The partnership will begin with the adidas x Peloton SS21 collection, a line of performance wear and lifestyle pieces made in collaboration with Peloton instructors Ally Love, Robin Arzón and Cody Rigsby.
The instructors were involved in the design process to help develop a co-creation model.
Together, the teams worked to produce styles and fits rooted in inclusivity and crafted with quality performance technology for high energy workouts, plus comfort for relaxed recovery days.
The collection marks Peloton’s first-ever instructor-designed global-level collaboration.
THERE WAS SO MUCH THAT WENT INTO THIS COLLECTION! YOU CAN SEE EACH OF OUR PERSONALITIES SHINE THROUGH. THIS COMMUNITY IS AN INSPIRATION TO US, AND WE MADE THIS SO THAT ANYONE CAN FEEL CONFIDENT AND EMPOWERED EVERY TIME THEY WEAR ONE OF THESE PIECES.Robin Arzón
This colorful line of apparel sits at the intersection of performance and vibrancy with nods to a 90’s attitude, featuring bold, neon hues such as “Screaming Pink,” and inspirational text graphics.
And as equally important to both brands, the collection includes a range of sizing from XS-2X and designs spanning men’s, women’s, and unisex styles.
NEVER AIM TO FIT IN. ALWAYS BE WILLING TO STAND OUT. THAT IS US SETTING PRECEDENCE. THAT IS US ENCOURAGING EVERYONE TO UNIQUELY BE THEMSELVES AND CELEBRATE DIFFERENCES.Ally Love
The launch will also include a series of on-demand classes, available on the Peloton Bike, Bike+ and the Peloton App starting March 18, as well as a live class celebrating the collection drop on March 25.
For more information on Peloton’s schedule, please visit onepeloton.com/schedule.
MY INSPIRATION FOR THE ADIDAS X PELOTON COLLECTION WAS ROOTED IN SELF-LOVE AND INSPIRING OTHERS TO DO THE SAME. THIS IS A VERSATILE COLLECTION THAT ENCOURAGES OUR MEMBERS TO WORK OUT HOW THEY WANT TO, WHEN THEY WANT TO.Cody Rigsby
On March 18, to uniquely engage with the global fitness community, adidas will host exclusive Creators Club content, featuring a Creators Club members raffle.
Members who sign-up will be entered to win select apparel from the collection and a 1:1 virtual styling session with Ally Love or Cody Rigsby, with winners selected on March 25.
The 11-piece collection will include tanks, tights, shorts, hoodies, tees, crewnecks, sports bras, and joggers available from $30-$85.
It will be available starting March 25 on adidas.com/peloton, in select adidas retailers, apparel.onepeloton.com and in select Peloton showrooms.