Abi is a seasoned content editor, journalist, and copywriter with a focus on health, wellbeing, lifestyle, and travel. With nearly two decades of experience, she has contributed to some of the UK's most prominent print and digital publications, both as a staff member and freelancer. Her impressive career includes senior editor roles on the PA Media features and lifestyle desk.
Abi has collaborated with healthcare brands and charities to deliver impactful content strategies, storytelling, and brand development. Her expertise spans creating reports, website content, ghostwriting, and video scriptwriting and editing.
Currently, she writes extensively on women’s health and workplace wellbeing, while also managing PA Media's weekly celebrity wellbeing interviews.
Imy Brighty-Potts is a freelance lifestyle journalist and copywriter based in London, specialising in lifestyle and first-person features.
Previously, Imy served as a lifestyle features writer at PA Media, the UK's national news agency, where she covered a broad spectrum of lifestyle topics.
Ella Pickover is a health correspondent for the Press Association (PA), the UK's national news agency.
She operates from Suffolk and London, covering a broad spectrum of health-related topics, including medical breakthroughs, NHS policies, and public health issues.
Before focusing on health journalism, Ella served as a general reporter for PA and as a reporter for the St Albans Review.
Throughout her career, Ella has reported on a wide range of health topics, from advancements in medical treatments to challenges within the healthcare system. Her recent articles include coverage of the NHS's approval of drugs to prevent hearing loss in children undergoing chemotherapy, investigations into surgical practices at multiple hospitals, and initiatives to expedite endometriosis diagnoses for women.
Ella's reporting is characterised by a commitment to providing accurate and timely information on health matters, contributing significantly to public awareness and understanding of complex medical and policy issues.
Heidi's inspiration for Heylo stemmed from her personal journey with weight management and the benefits she experienced from adopting a low-carb lifestyle.
After struggling with traditional diets, she found success with low-carb eating and sought to create a platform that provides others with the resources and products needed to maintain this lifestyle without compromising on taste or quality.
In 2014, Johdi founded Little Bird Pilates, aiming to share her passion for intelligent exercise with a broader audience. Her commitment to continuous learning has led her to study with leading Pilates teacher trainers and attend workshops and seminars to deepen her knowledge and technique.
Through her practice, Johdi offers personalized body pain assessments, both online and in-person, to identify the root causes of pain and develop custom-tailored treatment plans. Her clients have reported significant improvements in mobility, reduction in pain, and a better understanding of their bodies.
Wayne Lèal is a highly accomplished Life Coach, Senior Yoga Instructor, NLP Coach, and former magazine publisher with a career that spans multiple disciplines. Featured globally on platforms such as BBC News, Australia's Channel 9 TV, The Times, The Telegraph, and Vanity Fair, Wayne is also a published author of two books and the visionary designer behind the livery for an international airline.
For over 12 years, Wayne has been dedicated to coaching the ultra-wealthy and elite athletes, using exercise as a metaphor to enhance both physical fitness and mental resilience. He has also spent the last eight years leading a transformative midlife fitness program for individuals aged 45 and older, delivered at some of the world’s most exclusive resorts.
Renowned for his innovative approach and motivational presence, Wayne Lèal continues to inspire and empower people worldwide to achieve their best selves.