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UK’s Leading Non-Peroxide Teeth Whitening Company Whites Beaconsfield Appoints COO James Pryor To Lead Global Expansion

whites beaconsfield COO James Pryor

The UK’s leading non-peroxide teeth whitening company Whites Beaconsfield has appointed COO James Pryor to lead the company’s global expansion plans.  

James Pryor has joined Whites Beaconsfield from Hurricane Commerce, previously working at James and James fulfilment who lead the way in the eCommerce fulfilment industry.

James helped the company scale from £ 5 million turnover to £ 35 million turnover in just five years. He has also worked for Hurricane Commerce simplifying the complexities of cross-border Commerce with leading AI and API technology. 

With over six years working within eCommerce, James has worked with some of the largest brands, from carriers, packaging partners, fulfilment centres, software companies and eCommerce brands and is perfected suited to continue the rapid expansion of Whites Beaconsfield, one of the most successful British companies which emerged during the pandemic.  

COO, James Pryor said: “I’m incredibly excited to have joined Whites Beaconsfield. I’ve joined an innovative, fun company whose sole purpose is designing products focused around making people smile. 

My experience within eCommerce, high-growth companies and my positive, hungry attitude make me a match made in heaven to help Whites Beaconsfield continue to spread smiles to their customers on a global scale.

Whites Beaconsfield was founded by young entrepreneurial brothers Ollie and Toby Brittan and has rapidly challenged the industry with innovative quality products at competitive prices.

Having only launched three years ago Whites Beaconsfield understands what a weird and wonderful world we live in with millions going through daily struggles. 

Whites Beaconsfield’s vision has always been to make as many people as possible SMILE selling the most innovative products in the teeth whitening industry. 

James’ role will be to oversee the day-to-day operational functions of the business working closely with the CEO Toby Brittan to deliver the vision of Whites Beaconsfield around the world. James’ brief is to focus on people and processes.

He will concentrate on empowering people across the business, with all our amazing partners to deliver smiles to as many people as possible. 

Whites Beaconsfield Founder Ollie Brittan said: “We are absolutely delighted to welcome James to the Whites Beaconsfield family. James first caught my eye during his years working at our fulfilment partner.

His professionalism, efficiency and excellent business acumen left an impression in both mine and Toby’s minds and he became a target from that point on. Fast forward and James is now our Chief Operations Officer and has joined at a very pivotal time for the business.

The company has reached a point now where in order to grow to the next stage, key systems and processes need to be implemented both internally and between suppliers/partners.

Once the structure is in place and stabilised all focus will turn toward our global expansion. We could not be happier with James’ arrival at Whites Beaconsfield and are excited to see what the future holds.”

The entrepreneurial brothers Ollie and Toby Brittan behind Whites Beaconsfield have spent the last year disrupting the cosy teeth whitening industry with low-priced, high-quality products.

The Whites Beaconsfield story is quite remarkable. It was founded at the end of 2019 by brothers Ollie and Toby Brittan who are just 28 and 29 respectively.

At the start of the pandemic they had just £350 and in twelve months they made £ 3 million. By June 2021 their monthly sales topped £500,000 with a year two sales of almost £10m. The brothers have also been shortlisted for the highly prestigious Entrepreneur of the Year awards.

Whites Beaconsfield specialise in non-peroxide teeth whitening kits that can show results after just ten minutes and range in price from £9.99 to £114.99.

The products vary from single items to ultimate teeth whitening kits (full product range and top-of-the-range electric toothbrushes.

The extensively researched natural, vegan-friendly oral care products are guaranteed to give cleaner teeth and a sparkly smile, naturally.

The non-peroxide alternative has been very successful because of the low-cost convenient products which give great money-back guarantee results without the use of peroxide.